Digital Marketing Copywriting Executive
Job Summary
We are seeking a proactive digital marketer to build high-converting funnels and create compelling direct-response copy. You will be responsible for optimizing marketing performance through continuous A/B testing and strategic lead nurturing sequences. The ideal candidate will also produce high-quality SEO content to drive organic traffic and support business initiatives.
Responsibilities
- Produce direct-response copy for web and email
- Build and optimize digital marketing funnels
- Design automated drip sequences and broadcasts
- Research and write SEO-driven blog posts
- Conduct A/B testing on marketing assets
Required Skills
- Excellent written and verbal communication
- Conversion-focused copywriting
- SEO best practices
- WordPress and Google Analytics proficiency
- Funnel optimization
Job Details
Responsibilities:
- Collaborate with internal teams to produce direct-response copy for landing pages, long-form sales letters, and promotional emails.
- Build and optimize digital marketing funnels to turn prospects into customers.
- Design and execute automated “drip” sequences and weekly broadcasts that nurture leads into customers.
- Research and write high-quality blog posts to increase organic website traffic.
- Develop lead-gen materials and supporting marketing collateral for new initiatives and launches.
- Design and run A/B tests on landing pages and marketing assets to increase conversion rates.
- Participate in general marketing activities to ensure smooth operations of the company’s marketing endeavors.
Requirements:
- Excellent written and verbal communication skills.
- Experience in optimizing landing pages, funnels, or conversion-focused content.
- An appreciation for quality content and the ability to create it.
- Adept at SEO best practices.
- Proficiency in content management systems and analytics software like WordPress and Google Analytics is a plus.