Social Media Marketing Manager

Responsibilities: - Develop and implement comprehensive marketing strategies to achieve business objectives and sales targets. - Plan, manage, and execute marketing campaigns across digital, social media, print, and in-store channels. - Manage the company's brand identity and ensure consistent brand messaging across all platforms. - Oversee social media marketing, content creation, and community engagement. - Analyze market trends, customer insights, and competitor activities to identify growth opportunities. - Coordinate promotional activities, product launches, seasonal campaigns, and special events. - Collaborate with operations, sales, and outlet teams to drive traffic and customer retention. - Manage relationships with advertising agencies, media partners, influencers, and vendors. - Monitor marketing budgets and ensure efficient allocation of resources. - Track campaign performance and prepare regular reports with actionable recommendations. - Develop loyalty programs and customer engagement initiatives to increase repeat business. - Support franchise, outlet expansion, and new business development marketing activities when required. Requirements: - Bachelor's Degree in Marketing, Communications, or related field. - Minimum 5 years of marketing experience, preferably in the F&B or FMCG. - Strong knowledge of digital marketing, social media platforms, SEO/SEM, and marketing analytics. - Experience managing marketing campaigns and budgets. - Excellent communication, presentation, and project management skills. - Able to speak in English and Mandarin.