Digital Marketing Intern
Job Summary
Sigmaschool is seeking a Digital Marketing Intern to build a growth engine for their AI-era coding education brand. The role involves creating content, executing lead generation funnels, supporting paid ad campaigns, and optimizing SEO to attract and convert prospective students. You will work across various channels to build trust and drive high-impact growth for the company.
Responsibilities
- Execute multi-channel content marketing strategies
- Manage lead generation and conversion funnels
- Support paid advertising campaigns and performance analysis
- Optimize SEO and website content for organic growth
- Collaborate with design and editorial teams
Required Skills
- Social media and content marketing
- Copywriting and creative strategy
- Funnel management and lead generation
- SEO and basic performance analytics
- Proficiency with AI tools and marketing software
Job Details
Responsibilities:
1. Content Marketing and Social Media
Create and distribute content across TikTok, Instagram, LinkedIn, YouTube Shorts, Email, Blog/SEO, and WhatsApp. Content includes career-switch stories, AI/job market insights, coding explainers, and student success narratives. The goal is to create content that builds trust and drives qualified leads.
2. Lead Generation and Funnel Execution
Support campaigns that move people from awareness to application, including free masterclasses, career roadmap campaigns, AI job risk checklists, webinar registration, and WhatsApp nurture flows.
3. Paid Ads Support
Assist with Meta, Google, TikTok, and YouTube Ads by writing copy, preparing creatives, testing hooks, reviewing performance, and suggesting new angles.
4. SEO and Long-Term Organic Growth
Execute keyword research, blog outlines, SEO content briefs, and update website pages to build compounding traffic.
5. Campaign Planning and Execution
Turn business goals into actionable marketing campaigns, managing audience, offer, channel, and metrics.
6. Collaboration
Work with designers on creatives, video editors on short-form content, and the admissions/education teams to align marketing with lead quality and student outcomes.
Requirements:
Marketing Skills:
- Content planning, Social media marketing, Copywriting.
- Campaign execution and basic funnel thinking.
- Lead generation, Email/WhatsApp marketing, Landing page improvement.
- Basic analytics and reporting.
- Experience working with creatives and editors.
Tools:
- Proficiency or willingness to learn: Meta Business Suite, Google Analytics, Google Search Console, Google Ads, TikTok/Instagram/LinkedIn, Canva/Figma, Notion/Google Docs, Airtable/CRM tools, and AI tools (ChatGPT, Claude, Gemini).
Bonus Skills:
- Experience with education/bootcamp marketing, career-switching audiences, performance marketing, SEO, YouTube content, and funnel automation.