Junior Copywriter

Brainstorm, conceptualize, and develop big-idea campaign themes, compelling storytelling angles, and master copywriting for 360-degree integrated marketing campaigns across digital, print, outdoor (OOH), broadcast (TVC/radio), and experiential activations. Craft sharp, persuasive, and channel-specific copy—including social media content, digital ads, video scripts, website copy, print collateral, and press releases—adapting seamlessly to diverse brand voices across various client portfolios. Partner closely with Art Directors, Visual Designers, and Creative Directors to translate client briefs into impactful creative solutions, ensuring seamless synergy between visual identity and verbal messaging. Develop persuasive narrative frameworks for new business pitch decks and present creative concepts confidently to agency leadership, account management teams, and prospective/existing clients. Oversee the linguistic and tonal integrity of all creative output from concept stage through to post-production, reviewing voiceover recordings, subtitles, and final artwork proofs for error-free delivery against tight agency deadlines. Requirements Minimum 2–4 years of copywriting or creative experience within a 4A agency or reputable boutique creative/digital advertising agency. A strong portfolio demonstrating end-to-end involvement in successful creative campaigns, brand launches, and multi-channel storytelling. Proven ability to dissect complex client briefs, uncover consumer insights, and turn them into clear, actionable creative ideas. Exceptional command of English (additional proficiency in Mandarin or Bahasa Melayu is an advantage for regional and local market adaptation). Agile mindset capable of managing multiple client accounts, rapid turnaround revisions, and high-pressure pitching environments.