Social Media Executive

Key Responsibilities - Develop and strengthen the university’s overall brand positioning and digital identity across social media and online platforms together with the directors. - Build a modern, youthful and distinctive social media presence that appeals to Gen Z, prospective students and young professionals. - Develop creative content concepts that are visually attractive, culturally relevant, trend-aware and designed to capture attention, to create short video, video and photos. - Create and manage engaging content across platforms such as Instagram, TikTok, Facebook, YouTube and LinkedIn, adapting the content style to each platform. - Develop campaigns that showcase the university’s students, lecturers, campus life, programmes, achievements, facilities, international exposure and career opportunities in a compelling way. - Identify current social media trends, formats, sounds, storytelling styles, memes and youth-oriented content trends that can be appropriately adapted to the university brand. - Move beyond traditional institutional communication and develop content that feels fresh, human, authentic, and shareable. - Establish stronger visual consistency and brand recognition across all digital touchpoints, including tone of voice, graphic style, photography, video, typography and messaging. - Develop short-form video and social-first content designed to increase reach, engagement, followers, brand awareness and student interest. - Work closely with students, lecturers, alumni and university departments to identify and develop real stories, testimonials and personalities that can strengthen the university brand. - Develop campaigns that encourage student participation, user-generated content, social sharing and community engagement. - Monitor social media performance, audience behaviour and emerging trends, using data and insights to continuously improve content and campaigns. - Support the development of digital campaigns for student recruitment, programme awareness, university reputation and overall brand visibility. - Track key metrics such as reach, engagement, video views, follower growth, website traffic, enquiries and conversion, and provide regular performance reports. - Collaborate with designers, videographers, photographers and external agencies where required to produce high-quality branded content. Requirements - Strong understanding of social media branding and digital marketing. - A good eye for modern visual communication, design and content aesthetics. - Strong understanding of Gen Z behaviour, youth culture and digital trends. - Ability to identify what makes content attention-grabbing, engaging and shareable. - Strong knowledge of Instagram, TikTok, Facebook, YouTube and other relevant platforms. - Experience in creating or managing short-form video, Reels, TikTok content and social-first campaigns. - Strong copywriting and storytelling skills. - Ability to turn ordinary university activities, achievements or information into interesting and compelling social content. - Understanding of brand positioning and brand storytelling, not just performance advertising. - Ability to work quickly, experiment with new ideas and respond to changing social media trends. - Familiarity with tools such as Canva, CapCut, Adobe Creative Suite, AI content tools or other digital content-production platforms will be an advantage. - Strong communication skills and the ability to work with students, academics, management, and external partners. - Intern fresh graduates are welcome to apply if you think you are wonderful.