Social Media Intern
Job Summary
Pinnacle Analytics is seeking a Social Media Marketing Intern for a December intake to help translate analytics into engaging stories and scale social media channels. The intern will build content systems, design social-first assets, and gain hands-on experience with briefs, A/B testing, and campaign reporting. This role offers opportunities to develop content planning, visual design, and analytics skills while working with consultants and clients.
Responsibilities
- Produce platform-specific posts, captions, and visuals using Canva
- Edit short videos for social media platforms using basic tools
- Assist in planning and executing paid and organic campaigns
- Monitor post performance and compile weekly engagement summaries
- Manage content calendars and coordinate approvals with clients
Required Skills
- Currently enrolled in or recently graduated from marketing, communications, or related field
- Proficient with Canva, basic video editing tools, and digital photography
- Basic understanding of social metrics and engagement KPIs
- Creative mindset with strong written communication skills
- Organized, reliable, and able to manage time across tasks
Job Details
As a Social Media Marketing Intern you will build content systems, design social-first assets, and help scale our own social media channels. You'll take company events, raw research and analytics and turn it into short-form video, carousels, and caption strategies that drive engagement. This role gives hands-on experience with briefs, A/B testing, and campaign reporting.
Your Growth & Impact
Develop hands-on social media and content planning skills across platforms using real client briefs.
Build a portfolio of short-form video, carousels, and blog-driven campaigns you own end-to-end.
Expand your analytics skills by working with our dashboards and learning A/B testing basics.
Connect with consultants, various stakeholders and creative peers to grow your network and mentorship opportunities.
Strengthen your visual skills using Canva and basic video editing tools with feedback from senior strategists.
Responsibilities
Content Creation
Produce platform-specific posts, captions, and visuals using Canva and in-house or stock photos.
Edit short videos for Social Media platforms using basic video editing tools to match brand briefs.
Create and repurpose blog snippets and longer content into social-first formats.
Prepare simple photo shoots or digital photography briefs when needed.
Campaign Execution & Analytics
Assist in planning and executing paid and organic campaigns, handling scheduling and basic targeting.
Monitor post performance and compile weekly engagement and reach summaries for the team.
Support A/B tests on captions and creatives and record outcomes in shared reports.
Help translate analytics into clear recommendations for content tweaks.
Client Support & Collaboration
Work with consultants to turn analytics findings into content ideas that meet client goals.
Manage content calendars and coordinate approvals with clients and internal stakeholders.
Maintain asset libraries and simple usage guidelines for client accounts.
Help prepare client-facing summaries and light campaign reports.
Requirements
Qualifications & Experience
Current IPTA or IPTS students
Internship MUST be official programme or mandatory requirement by current University
Currently enrolled in or recently graduated from marketing, communications, media, or a related field.
0 years of professional experience; campus projects, student societies, or prior internships are a plus.
Available to commit to the internship schedule and participate in regular team reviews.
Interest in consulting and client-facing communication is preferred.
Non-Malaysian are free to apply but internship needs to be supported by official university programme or requirement
Hard Skills & Knowledge
Familiarity with Social Media Marketing and Social Media Management concepts.
Proficient with Canva for graphics, basic video editing tools, and digital photography fundamentals.
Basic understanding of social metrics, engagement KPIs, and simple reporting tools like spreadsheets or dashboards.
Comfortable drafting short blog posts or caption copy and adapting content per platform.
Soft Skills & Qualities
Creative mindset with attention to visual detail and strong written communication.
Open to feedback, able to iterate quickly, and keen to learn from senior strategists.
Organized, reliable, and able to manage time across multiple client tasks.
Curious about data and able to explain simple insights in plain language.