Sales Development Executive
Job Summary
As a Sales & Channel Development Executive at TOPPII SDN BHD, you will build and scale offline distribution across Malaysia by securing listings and negotiating wholesale agreements. You will collaborate with marketing and supply teams to launch products and meet opening, sales, and collection targets. Success in this role involves driving new channel openings, ensuring reliable shelf replenishment, and maintaining accurate pipeline reports.
Responsibilities
- Identify, target and open new retail doors and regional distributors across Malaysia.
- Negotiate wholesale and listing agreements aligning with sales and margin targets.
- Manage key accounts and lead end-to-end onboarding for new SKUs.
- Coordinate with logistics and marketing for timely replenishment and promotions.
Required Skills
- Min 3 years experience in FMCG or cosmetics offline channel development.
- Strong B2B negotiation skills and retail trading terms knowledge.
- Proficient in CRM systems and Excel for sales tracking.
- Fluent in English, Bahasa Melayu, and Mandarin.
Job Details
Responsibilities
Channel Development
- Identify, target and open new retail doors across Malaysia, including supermarkets, beauty chains and regional distributors to grow offline distribution.
- Negotiate wholesale and listing agreements that align with sales, margin and collection targets.
- Build and prioritise a sales pipeline to drive repeat listings and sustainable channel growth.
Account & Listing Management
- Own relationships with category buyers and key accounts to secure approvals and maintain shelf presence.
- Lead end-to-end onboarding for new SKUs covering pricing, listing fees, shelf placement and promotional calendars.
- Manage distributor handovers and retailer communications to keep launches and promos running smoothly.
Operations & Reporting
- Coordinate with logistics, marketing and supply teams to ensure timely replenishment and in-store support.
- Track sales, collections, shelf compliance and promo ROI, and keep CRM records and pipeline reports up to date.
- Prepare regular performance reports for the Sales Manager showing channel openings, sales progress and collection status.
Requirements
Qualifications & Experience
- Minimum 3 years experience in FMCG or cosmetics offline channel development, key account and distribution management in Malaysia.
- Proven experience securing listings with Watsons, Guardian or major local supermarkets is mandatory.
- Existing retailer and distributor contacts in the Malaysian beauty market will be a strong advantage.
- Available for frequent travel to support client visits and store operations.
Hard Skills & Knowledge
- Strong B2B negotiation skills and working knowledge of retail trading terms such as listing fee, shelf placement, credit terms and wholesale contracts.
- Practical experience managing pricing, promotions, merchandising and basic margin calculations for retail channels.
- Proficient with CRM systems and Excel for sales tracking, pipeline management and reporting.
- Familiar with local beauty retail practices and in-store execution requirements.
Soft Skills & Qualities
- Highly target-oriented, self-motivated and able to perform under pressure while meeting collection and sales deadlines.
- Clear and confident communicator in English and Bahasa Melayu; Mandarin is required.
- Collaborative mindset with strong stakeholder management and disciplined documentation habits.
- Problem solver on the ground, comfortable resolving store-level issues and supporting in-store promotions.