Social Media Senior Executive

### Responsibilities - Lead the planning, execution, and optimisation of clients’ and internal social media strategies to drive brand growth, engagement, and business objectives. - Oversee the development and management of clients’ social platforms, ensuring strong brand voice consistency, strategic platform growth, and audience relevance. - Drive end-to-end campaign execution, including content direction, content calendars, paid media coordination, budget management, and influencer partnerships. - Spearhead social-first and integrated campaigns by managing timelines, stakeholders, and cross-functional collaboration to ensure seamless execution. - Analyse campaign and monthly performance data to derive actionable insights, optimise performance, and recommend strategic improvements. - Collaborate closely with internal teams and clients to align social strategies with broader marketing and business goals. - Stay ahead of platform updates, digital trends, and emerging opportunities, proactively advising teams and clients on relevant applications and innovations. - Oversee community management across social platforms, including audience engagement, issue escalation, and handling sensitive or critical communications professionally. ### Requirements - Bachelor’s degree in Communications, Marketing, or a related field. - 2–4 years of experience in social media, digital marketing, content strategy, or a related role, preferably within an agency environment. - Strong understanding of social media strategy, platform best practices, audience behaviour, and content optimisation across Instagram, TikTok, Facebook, YouTube, LinkedIn, and X. - Proven ability to manage multiple accounts, campaigns, stakeholders, and deadlines while maintaining strong attention to detail and execution quality. - Excellent copywriting and communication skills, with the ability to adapt tone of voice across different brands, audiences, and platforms. - Strong analytical skills with the ability to interpret performance data, identify actionable insights, and recommend strategic improvements. - Proficiency in Google Workspace. - Familiarity with content creation, design, or video editing tools is an advantage. - Experience managing influencer campaigns, creator partnerships, and cross-functional collaboration with internal and external stakeholders. - Strong client servicing and stakeholder management capabilities. ### KPI/Success Metrics - Social media growth: Growth in reach, engagement, follower acquisition, and overall platform performance. - Strategic campaign delivery: Successful planning and execution of campaigns meeting business objectives. - Content performance: Improvement in engagement quality and audience relevance through data-driven optimisation. - Brand & platform management: Consistent brand voice and effective platform management. - Community & reputation management: Timely and professional handling of audience interactions and escalations.