Marketing Intern
Job Summary
We are seeking a Brand & Performance Marketing Intern to assist in setting up and optimizing paid ad campaigns on Meta and TikTok, manage event activations, and contribute to brand strategy sessions. The ideal candidate possesses an analytical mindset, a proactive attitude, and a deep understanding of streetwear and modern digital culture. This role offers hands-on experience in cross-functional execution and digital reporting.
Responsibilities
- Assist in setting up, monitoring, and optimizing paid ad campaigns on Meta and TikTok
- Co-manage retail pop-ups, event activations, and launch logistics
- Participate in weekly strategy sessions to pitch creative concepts and growth angles
- Gather consumer feedback and social media analytics for performance reporting
- Collaborate with creative and retail teams for unified messaging
Required Skills
- Currently pursuing or recent graduate in Marketing, Business, or related fields
- Analytical mindset with experience reading basic ad metrics like CPM, CTR, and ROAS
- Proactive with high ownership and problem-solving skills
- Deep understanding of streetwear, fashion, and social media culture
- Strong English proficiency; Bahasa Malaysia or Mandarin is a plus
Job Details
Paid Ads Operations & Performance Tracking: Assist in setting up, monitoring, and optimizing paid ad campaigns on Meta (Instagram/Facebook) and TikTok. Track daily performance, pull key metrics, and prepare clear performance reports for management to help guide strategy.
Campaign Activations & Event Co-Management: Work alongside the core team to execute on-the-ground activations, retail pop-ups, run club sponsorships, and launch events. Handle operational logistics from pre-event planning to post-event breakdown.
Brand Strategy & Ideation: Participate actively in weekly strategy sessions. Because our team is lean, you will have a real seat at the table to pitch creative concepts, campaign hooks, and new growth angles for our product drops.
Digital & On-Ground Reporting: Gather consumer feedback, retail footfall data, and social media analytics to identify what drives conversion and store visits, pivoting tactics in real time based on data.
Cross-Functional Execution: Collaborate with the creative and retail teams to ensure all digital ad messaging matches our physical store experience and high-end brand tone.
Requirements:
- Background: Currently pursuing or recently graduated with a degree in Marketing, Business, Mass Communications, E-Commerce, or a related field (relevant self-taught experience or strong side hustles are equally welcome).
- Analytical Mindset: Comfortable working with data, reading basic dashboards, and drawing logical insights from ad metrics (CPM, CTR, ROAS, conversion rates).
- Hands-On & Proactive: High ownership mindset. You don't wait to be told every step; you naturally look for solutions, figure things out on the fly, and take pride in executing clean work.
- Culture & Trend Savvy: Deep understanding of streetwear, modern fashion, technology trends, and TikTok/Instagram culture.
- Language Proficiency: Strong written and spoken English. Proficiency in Bahasa Malaysia or Mandarin is a strong plus for local campaign activations.