Senior Social Media Executive
Job Summary
We are seeking a Senior Social Media Executive to assist in training junior specialists and collaborating with creative teams to produce engaging content. The role involves optimizing and scheduling social media posts, analyzing engagement metrics, and developing ads strategies. The ideal candidate holds a relevant degree and possesses expert knowledge of social media platforms and algorithms.
Responsibilities
- Train and supervise junior social media specialists
- Collaborate with creative teams to create engaging posts
- Optimize, schedule, and monitor social media content
- Analyze engagement metrics and report on brand performance
- Develop social media ads strategies and stay updated on trends
Required Skills
- Degree in marketing, communication, journalism, or related field
- Experience as a social media executive
- Expert knowledge of leading social media platforms and algorithms
- Firm grasp of Hootsuite and paid advertisement processes
- Strong content strategy and collaboration skills
Job Details
Assisting in training and supervising junior social media specialists.
Collaborating with Videographers, Designers and Copywriters to ensure that posts are engaging.
Optimizing content for for various social media platforms for brands.
Scheduling copy for release at optimal times.
Monitoring users' engagement with and feedback on every post.
Analyzing and reporting for each brand.
Remaining abreast of changes to all pertinent social media trends.
Working on social media ads strategy and planning for brand.
Requirements
Degree in marketing, communication studies, journalism, creative writing, or similar.
Experience as a social media executive at a similar company.
Expert knowledge of all leading social media platforms, including their algorithms.
Firm grasp of Hootsuite and its integrations.
In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
Knowledge of pertinent engagement metrics.
Able to work with creative team to come up with content strategy for brands.