Performance Marketing Executive
Job Summary
The Performance Marketing Executive is responsible for planning, managing, and scaling advertising campaigns across Meta and Google Ads. The role involves configuring tracking tools like GA4 and Meta Pixel to ensure accurate data for campaign optimization. You will work closely with creative teams to drive results based on KPIs like ROAS and CPA.
Responsibilities
- Plan and manage Meta and Google ad campaigns
- Configure tracking tools like Pixel, Conversion API, and GA4
- Monitor performance and optimize based on ROAS and CPA
- Conduct A/B testing on creatives and landing pages
- Prepare weekly and monthly performance reports
Required Skills
- Meta Ads Manager and Google Ads proficiency
- GA4 and data analytics skills
- Pixel and event tracking configuration
- Strong analytical and problem-solving mindset
- Experience in ecommerce or fashion marketing
Job Details
Key Responsibilities
• Plan, set up, manage, and scale advertising campaigns across Meta Ads and Google Ads platforms
• Configure and maintain Meta Pixel, Conversion API, GA4, and event tracking to ensure accurate performance data
• Monitor campaign performance, analyze data, and optimize campaigns based on KPIs such as ROAS, CPA, CTR, and conversions
• Conduct A/B testing on creatives, audiences, ad copies, and landing pages
• Prepare weekly and monthly performance reports with actionable insights and recommendations
• Work closely with the creative and content team to improve ad performance and campaign effectiveness
• Stay updated with the latest digital marketing trends, platform updates, and advertising strategies
Requirements
• Basic to intermediate knowledge of Meta Ads Manager and Google Ads
• Understanding of Pixel setup, conversion tracking, and event configuration
• Familiar with GA4 and basic analytics interpretation
• Analytical mindset with strong problem-solving skills
• Able to work independently while managing multiple campaigns
• Experience in ecommerce or fashion/streetwear marketing is an added advantage
• Streetwear & fashion knowledge is a plus
• Good communication & teamwork
Benefits
• EPF & SOCSO provided
• Young, energetic, and lively working environment
• Office accessible via MRT / public transport
• Monday to Friday, 10:00 AM – 6:00 PM