Digital Marketing Growth Executive

Role Overview The Digital Marketing Executive will support the planning, execution, optimisation, and reporting of integrated marketing and demand-generation campaigns across BP Chiro and JOINT18. The current focus of the role is to drive qualified leads, appointments, online sales, and sustainable business growth through paid advertising, creative testing, content, landing-page optimisation, and data-led decision-making. This role is ideal for someone with less than two years of experience who wants to build strong foundations in digital advertising, growth marketing, analytics, and campaign management. What You Will Do - Plan, launch, manage, and optimise paid advertising campaigns across Meta, Google, and relevant digital channels. - Support integrated lead-generation and sales campaigns across paid media, organic social, email, web, content, and partnerships. - Generate qualified leads and appointments for BP Chiro, and online sales for JOINT18. - Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams. - Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels. - Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources. - Help position the website and landing pages as key conversion points for campaign traffic, ensuring clear customer journeys from advertisement to enquiry, booking, or purchase. - Analyse advertising, website, sales, and lead data using dashboards and AI-powered tools. - Monitor campaign KPIs and identify which initiatives should be scaled, improved, paused, or stopped. - Turn performance data into clear, practical recommendations for improving marketing spend, campaign ROI, lead quality, and conversion rates. - Research competitors, customer behaviour, market trends, and emerging advertising opportunities. - Support content planning, filming, production, and creative development where needed. - Explore AI tools, automations, and new workflows that improve marketing productivity, reporting quality, and campaign performance. - Maintain consistent use of brand messaging, positioning, visual identity, and approved healthcare claims across all campaign materials. - Assist with campaign budgets, spend monitoring, performance reporting, and reconciliation for assigned projects. Requirements - You are a fresh graduate or have less than 2 years of work experience. - You speak and write fluently in both English and Mandarin. - You are naturally curious about consumer behavior, e-commerce, and the wellness industry. - You aren't intimidated by numbers, spreadsheets, or learning how to read marketing data. - You are a proactive tinkerer who loves experimenting with AI tools (like ChatGPT, Claude, etc.) and new tech. - Basic familiarity with Meta Ads, Google Ads, Canva, or analytics is a nice bonus, but absolutely not a dealbreaker.