Senior Digital Marketing Executive
Job Summary
We are seeking a detail-oriented Senior Digital Marketing Executive to drive impactful brand strategies using AI-augmented tools. This role requires managing digital campaigns, providing strategic client advisory, and leading junior team members to ensure high-quality, timely delivery. You will leverage platforms like ChatGPT and Claude to streamline research, content creation, and performance reporting.
Responsibilities
- Manage and optimize cross-platform digital ad campaigns
- Leverage AI tools for research, ideation, and reporting
- Develop tailored strategies for diverse Malay demographic segments
- Oversee content creation and influencer partnerships
- Mentor junior staff and manage project delivery timelines
Required Skills
- Digital Marketing & Client Servicing
- AI Prompting (ChatGPT, Claude)
- Malay Market Insight
- TikTok-first Video Strategy
- Team Leadership & Project Management
Job Details
Key Outcomes You Will Drive:
- Client Success: Serve as a trusted digital partner by responding promptly to clients, providing proactive solutions, and building strong advisory relationships.
- Insight-Driven Work: Utilize AI tools (Claude, ChatGPT) and analytics platforms to gather trends, competitor moves, and audience behavior, transforming raw data into actionable market insights.
- Audience Mastery: Develop strategies for distinct Malay demographic segments in Malaysia rather than using one-size-fits-all messaging.
- Engaging Campaigns: Prompt LLMs for campaign ideation, then refine and QA content for strategic soundness and brand alignment.
- Optimised Ad Performance: Manage and optimize ad campaigns across Facebook, Instagram, Google, and YouTube, focusing on high-level data interpretation and ROI.
- Brand Presence Management: Oversee daily social media operations, ensuring brand voice consistency and active audience engagement.
- Influencer & KOL Partnerships: Manage relationships with influencers on Instagram and TikTok, integrating them into broader campaign strategies.
- Content Excellence: Collaborate with creatives to produce TikTok-first, vertical video content that aligns with brand propositions.
- Data-Backed Decisions: Interpret automated reporting to provide actionable recommendations for growth and optimization.
- Team Leadership & Delivery Oversight: Guide junior executives, oversee project timelines, and coach team members toward independent problem-solving.
Requirements:
- Bachelor's Degree in Marketing, Communications, Media, or related field.
- 2 to 3 years of experience in client servicing and digital marketing, preferably in an agency environment.
- Excellent verbal and written communication skills in both English and Malay.
- Proficient in Google Workspace, Microsoft Office, and AI/analytics platforms (Claude, ChatGPT).
- Deep understanding of the Malay demographic in Malaysia and its distinct segments.
- Proven ability to produce on-trend, TikTok-first vertical video content.
- Strong influencer and KOL network, particularly on Instagram and TikTok.
- Demonstrated ability to manage multi-person workflows and provide constructive coaching.