Performance Marketing Executive
Job Summary
We are looking for a Performance Marketing Executive to manage paid media campaigns across Meta, Google, and TikTok. You will be responsible for strategizing, executing, and optimizing ads while working closely with creative teams to drive results. This role requires a blend of analytical mindset and creative flair to build effective customer-focused campaigns.
Responsibilities
- Plan and execute digital media campaigns
- Manage paid ads on Google, Meta, and TikTok
- Analyze and optimize campaign performance
- Collaborate with creative teams on ad copy and visuals
Required Skills
- 2+ years experience in performance marketing
- Proficiency in Google, Meta, and TikTok ad platforms
- Strong data analysis and Google Analytics skills
- Creative copywriting and strategic planning ability
Job Details
Responsibilities:
● Brainstorm campaign ideas with the team
● Research paid marketing strategies
● Build and understand customer personas
● Strategise and plan digital media campaigns including timelines, budgets, audiences and creatives
● Create ad copy and visual briefs for the creative team
● Compile copies, visuals and videos for final setup
● Build campaigns, ad sets and ads in Google, Meta and TikTok ad platforms
● Update performance reports
● Analyse campaign performance
● Optimise campaign performance
Requirements:
● 2+ years of experience as a performance marketer / digital media buyer in an agency or e-commerce brand
● BA in marketing or related field
● Experience managing Google Ads, Meta Ads and TikTok Ads platforms
● Experience with Google Analytics
● Highly curious, analytical and creative
● Strong understanding of paid marketing strategies and best practices
● Strong communication and organizational skills and attention to detail
● Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
● Strong analytical skills and ability to use data to optimize
● Passion for continuous improvement