KOL Specialist

Key Responsibilities: - Source, evaluate, and recommend suitable influencers and content creators based on campaign objectives, target audience, and brand alignment. - Manage end-to-end coordination of KOL campaigns, including outreach, negotiation, briefing, content follow-ups, posting schedules, and reporting. - Build and maintain positive relationships with influencers, talent managers, and creator agencies. - Coordinate campaign deliverables and timelines to ensure content is published accurately and on schedule. - Review influencer content submissions to ensure alignment with campaign requirements, brand guidelines, and platform best practices. - Support campaign reporting by tracking content performance, engagement metrics, and campaign deliverables. - Liaise with clients and internal teams to provide campaign updates, status tracking, and influencer recommendations. - Stay updated on social media trends, creator movements, viral content, and emerging influencers across platforms including Instagram, TikTok, YouTube, and X. - Assist with administrative and operational tasks related to influencer management, campaign documentation, contracts, and tracking sheets. - Support brainstorming and ideation for influencer-first and social-first campaign activations. Requirements: - Bachelor’s degree in Communications, Marketing, Public Relations, Media, or a related field. - 1–2 years of experience in influencer marketing, social media, talent management, digital marketing, or a related role. - Strong understanding of influencer culture, creator ecosystems, and major social media platforms including Instagram, TikTok, YouTube, LinkedIn, and X. - Familiarity with influencer sourcing, creator research, and campaign coordination processes. - Excellent organisational and time management skills, with the ability to manage multiple campaigns and deadlines simultaneously. - Strong communication and interpersonal skills with confidence in liaising with influencers, clients, and internal stakeholders. - Good negotiation and relationship-building skills. - Strong attention to detail with the ability to manage campaign trackers, briefs, timelines, and deliverables accurately. - Good copywriting and briefing skills for influencer communication and campaign documentation. - Analytical and adaptable, with the ability to identify trends and interpret basic campaign performance metrics. - Proactive, resourceful, and able to work effectively both independently and within a team environment. - Passionate about social media trends, digital culture, and emerging creators. KPI/Success Metrics: - Campaign execution: Successful and timely delivery of KOL campaigns and influencer deliverables. - Creator management: Strong responsiveness, coordination, and relationship management with influencers and talent representatives. - Content quality: Accuracy and alignment of influencer content with campaign briefs, brand guidelines, and platform best practices. - Campaign performance: Achievement of campaign KPIs including reach, engagement, views, content output, and audience interaction. - Reporting & organisation: Timely preparation of campaign trackers, reporting documents, and status updates. - Influencer sourcing: Ability to identify relevant, high-quality, and trend-relevant creators that fit campaign objectives and budgets. - Stakeholder collaboration: Effective communication and coordination with clients, internal teams, and external partners.