Digital Marketing Executive

Responsibilities: - Develop, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), TikTok, Google Ads, and other advertising platforms. - Build strong brand positioning and create effective marketing strategies to drive business growth. - Identify and scale hero products through performance analysis and data-driven decision-making. - Monitor and analyze campaign performance to improve ROI, conversion rates, and customer acquisition costs. - Optimize advertising creatives, targeting strategies, bidding structures, and budget allocations for maximum effectiveness. - Conduct A/B testing on creatives, copywriting, and audience segments to improve campaign results. - Track customer behavior, industry trends, competitor activities, and market opportunities. - Collaborate closely with creative, content, and sales teams to develop high-converting marketing materials. - Generate reports, insights, and actionable recommendations using marketing analytics tools. - Support long-term brand development and digital transformation initiatives. - Stay updated on the latest digital marketing trends, platform updates, and consumer behavior changes. Requirements: - Minimum 3–5 years of hands-on Digital Marketing experience. - Strong knowledge of Meta Ads, TikTok Ads and Google Ads. - Solid understanding of branding, performance marketing and sales funnels. - Strong analytical mindset with the ability to interpret marketing data. - Good understanding of content trends, especially short-form video content. - Excellent communication and teamwork skills. - Experience in e-commerce, retail or consumer brands is highly preferred.