Influencer Marketing Social Specialist
Job Summary
The Influencer Marketing & Social Media Specialist will plan, execute, and manage influencer marketing campaigns across various platforms. They are responsible for building relationships with influencers, managing social media accounts, and creating engaging content. Additionally, the role involves monitoring campaign performance, analyzing data, and collaborating with internal teams to ensure marketing objectives are met.
Responsibilities
- Execute influencer marketing campaigns
- Manage social media accounts and content
- Coordinate with influencers and KOLs
- Monitor performance and provide reports
Required Skills
- Influencer/KOL management
- Social media strategy
- Content planning
- Data analysis and reporting
Job Details
Responsibilities:
- Plan, execute, and manage influencer marketing campaigns across multiple social media platforms.
- Source, identify, and build strong relationships with influencers/KOLs or vendors that align with client and brand objectives.
- Coordinate campaign deliverables, timelines, content approvals, and posting schedules with influencers.
- Monitor campaign performance and prepare post-campaign analysis and reports.
- Manage and maintain company and client social media accounts including content planning, scheduling, and community management.
- Develop engaging and creative social media content ideas to increase brand awareness and engagement.
- Stay updated with the latest social media trends, platform updates, and influencer marketing strategies.
- Work closely with internal teams including creative, sales, and account servicing teams to ensure smooth campaign execution.
- Assist in preparing campaign proposals, influencer recommendations, and presentation materials.
- Ensure all campaigns and content are delivered according to brand guidelines and marketing objectives.
- Track social media performance metrics and provide insights for continuous improvement.
- Support ad-hoc marketing and branding activities assigned by the management.
Requirements:
- Diploma or Bachelor’s Degree in Marketing, Mass Communication, Advertising, Digital Marketing, or related field.
- Minimum 1–2 years of experience in influencer marketing, social media management, or digital marketing.
- Familiar with major social media platforms including Instagram, TikTok, Facebook, Xiaohongshu, and LinkedIn.
- Strong understanding of influencer/KOL marketing strategies and social media trends.
- Experience in sourcing, managing, and coordinating with influencers/KOLs.
- Good communication, negotiation, and relationship management skills.
- Creative mindset with strong content planning and campaign execution abilities.
- Able to work independently, manage multiple projects, and meet deadlines.
- Proficient in social media analytics and reporting tools.
- Good command of English and Mandarin/Cantonese will be an added advantage.
- Passionate about digital marketing, social media, and online trends.
Bonus Points:
- Experience working in a digital marketing agency.
- Familiar with Meta Ads, TikTok Ads, or content boosting strategies.
- Basic design or video editing skills (Canva, CapCut, Adobe Creative Suite, etc.).
- Existing network with influencers/KOLs is an advantage.