Social Media Content Writer

Responsibilities: - Develop, write, and edit content for social media platforms including Facebook, Instagram & TikTok. - Create and manage a content calendar to ensure consistent posting and engagement across all platforms. - Collaborate with the marketing team to align social media content with overall marketing campaigns and strategies. - Monitor and respond to audience engagement, including comments and messages, in a timely and professional manner when necessary. - Analyze social media metrics to evaluate content performance and adjust strategies accordingly. - Ensure all content adheres to page guidelines and maintains a consistent voice and tone. - Stay updated on the latest social media tools, trends, and best practices to optimize content creation and distribution. - Collaborate with graphic designers, videographers, and other team members to produce multimedia content. Requirements: - Diploma/Degree in Marketing, Communications, Journalism, or a related field. - Proven experience in writing for social media, with a strong portfolio of past work. - Excellent writing, editing, and proofreading skills. - Strong command of Bahasa Malaysia, with the ability and willingness to write and localise content primarily in Malay. - Experience in community management, including monitoring comments, responding to messages, and engaging with online audiences in a timely and professional manner (mostly Malay-based communities). - Familiarity with social media platforms and their specific content requirements. - Strong understanding of social media metrics and how to interpret data to inform content strategy. - Proficiency in social media management tools (e.g., Meta Business Suite, Fanpage Karma, Brandmention) is a plus.