Digital Marketing Executive

Key Responsibilities: - Plan, execute, and optimize digital marketing campaigns across multiple channels (social media, paid ads, messaging platforms, affiliate networks). - Monitor campaign performance and continuously improve ROI, CPA, and conversion rates. - Drive customer acquisition, engagement, and retention through data-driven strategies. - Manage and follow up with leads to maximize conversion outcomes. - Collaborate with the team to produce effective marketing creatives and campaigns. - Conduct market and competitor analysis to identify new growth opportunities. - Track and report key performance metrics consistently. Job Requirements: - Experience in digital or performance marketing (iGaming experience is a plus). - Strong understanding of funnels, user acquisition, and conversion optimization. - Familiar with platforms such as Facebook Ads / Google Ads. - Analytical and data-driven mindset. - Good communication skills and ability to work within a team. - Responsible, consistent, and able to manage tasks independently. - Mandarin-speaking candidates are highly preferred due to communication with Mandarin-speaking audiences and markets.