KOLs Affiliate Leader
Job Summary
The KOL & Affiliate Leader is responsible for managing influencer partnerships and expanding the company's affiliate network across platforms like TikTok Shop and Shopee. You will lead the planning and execution of marketing campaigns while monitoring performance and ROI. The role requires strong coordination with internal teams to drive sales growth through effective creator and affiliate strategies.
Responsibilities
- Source and manage KOLs and influencer relationships.
- Expand and optimize affiliate networks on TikTok Shop and Shopee.
- Execute and analyze end-to-end marketing campaigns.
- Monitor performance metrics and ROI for campaigns.
Required Skills
- 2-4 years of KOL/Affiliate marketing experience
- Proficiency in TikTok Shop and Shopee affiliate management
- Strong negotiation and communication skills
- Data analysis and campaign management ability
Job Details
KOL & Influencer Management
- Source, recruit, and manage suitable KOLs, influencers, creators, and affiliates aligned with brand positioning.
- Develop and maintain long-term relationships with influencers and agency partners.
- Coordinate KOL campaigns, product seeding, collaborations, and paid partnerships.
- Negotiate collaboration rates, deliverables, timelines, and campaign expectations.
- Ensure all KOL content aligns with brand image, campaign direction, and company objectives.
- Monitor influencer performance, engagement, and ROI effectiveness.
Affiliate Program Management
- Build and expand company affiliate network across TikTok Shop, Shopee, and other platforms.
- Manage affiliate onboarding, communication, performance tracking, and retention.
- Develop affiliate incentive structures and performance strategies to drive sales growth.
- Coordinate campaign schedules, promo activities, and commission structures with affiliates.
- Monitor affiliate compliance with company branding and promotional guidelines.
Campaign Planning & Execution
- Plan and execute monthly KOL and affiliate marketing campaigns.
- Coordinate campaign timelines with Marketing, Livestream, E-commerce, and Creative teams.
- Prepare campaign briefs, content direction, and communication guidelines.
- Ensure smooth execution of campaign deliverables and posting schedules.
- Analyze campaign performance and propose improvement strategies.
Requirements
- Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business, PR, or related field.
- Minimum 2–4 years experience in KOL, influencer marketing, affiliate marketing, or social commerce industry.
- Experience handling TikTok Shop, Shopee Affiliate, Instagram collaborations, or livestream campaigns is highly preferred.
- Strong understanding of current social media trends, influencer ecosystem, and digital consumer behaviour.
- Excellent communication, negotiation, and relationship-building skills.
- Able to work in fast-paced and performance-driven environment.
- Strong organizational and multitasking abilities.
- Leadership experience is an advantage.