Digital Marketing Executive

Marketing Strategy & Planning - Develop and execute integrated marketing strategies that align with the company's business objectives, brand positioning, and growth targets. - Plan and manage monthly marketing calendars, ensuring marketing initiatives are strategically scheduled across key campaigns, product launches, recruitment, and corporate branding activities. - Identify target audiences, market opportunities, and customer insights through market research, competitor analysis, and performance data. - Develop creative marketing concepts and initiatives that drive brand awareness, engagement, and lead generation. - Monitor and evaluate marketing performance, providing insights and recommendations to optimise future strategies and initiatives. - Collaborate with internal teams to ensure marketing initiatives are aligned with business priorities and executed effectively. Content & Social Media Management - Manage the company's social media channels, ensuring consistent brand voice, messaging, and visual identity. - Plan, coordinate, and publish content that supports overall marketing campaigns and business objectives. - Produce 2–3 high-quality content pieces per week, including carousel posts, Reels, Stories, and event-related content. - Write engaging captions and coordinate content scheduling across social media platforms. - Monitor social media performance and recommend improvements based on audience engagement and analytics. Content Production & Event Coverage - Plan and coordinate photo and video content for marketing campaigns, products, corporate activities, recruitment, and company events. - Capture on-site content during events for real-time and post-event marketing. - Edit video and visual content using tools such as CapCut, Canva, Adobe Photoshop, or equivalent creative software. - Deliver timely event highlights, behind-the-scenes content, and campaign assets to maximise post-event engagement. Requirements - Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, or a related field. - 2–4 years of experience in digital marketing, content creation, or social media management. - Proficient in Canva, CapCut, Adobe Photoshop, Figma, or equivalent creative software. - Strong copywriting, storytelling, photography, and video editing skills. - Creative, self-motivated, proactive, and able to manage multiple projects independently while meeting deadlines. - Willing to travel and support event coverage, including occasional work outside regular office hours when required.