Social Media Operator
Job Summary
Hiring a Social Media Operator to operate and manage social media channels such as TikTok, Telegram, Facebook, and IG. Responsibilities include publishing videos and community content, optimizing captions and hashtags, and tracking performance metrics. The ideal candidate has experience in social media operations, strong market awareness, and basic copywriting skills.
Responsibilities
- Operate and manage social media channels (TikTok, Telegram, Facebook, IG)
- Optimize captions, hashtags, keywords and posting times
- Manage comments, messages and community interactions
- Track and organize operational data and performance metrics
- Collaborate with Content/Video teams to align with market trends
Required Skills
- Familiarity with social media platform operations and algorithms
- Experience in social media operations
- Strong awareness of market trends and user interests
- Ability to create short-form content and basic copywriting
- Good communication skills and strong execution capability
Job Details
Responsibilities:
- Operate and manage social media channels including TikTok, Telegram, Facebook and IG; publish videos, posts and community content according to content plans.
- Optimize captions, hashtags, keywords and posting times to improve content reach and visibility.
- Manage comments, private messages and community interactions; respond to user inquiries and guide discussions to increase community engagement.
- Support development and maintenance of user communities; drive social media traffic to company core channels.
- Track and organize operational data (views, engagement rate, follower/community growth) and regularly report performance with optimization suggestions.
- Collaborate with Content/Video teams to plan and publish content aligned with market trends and user needs.
Qualifications:
- Familiarity with TikTok, IG and other social media platform operations, including posting rules, hashtags, keywords, engagement mechanisms and basic data analysis.
- Experience in social media operations.
- Strong awareness of market trends and user interests; able to identify and follow trending topics promptly.
- Ability to create short-form content and basic copywriting (titles, captions) and propose short-video content directions.
- Good communication skills, proactive attitude, data awareness and strong execution capability.