Content Marketing Executive
Job Summary
The Content Marketing Executive will be responsible for developing and executing content strategies aligned with brand marketing objectives across multiple platforms. The role involves identifying market trends and consumer insights to create engaging content that drives awareness and conversions. Additionally, the position requires planning content funnels and providing creative direction for video and social media campaigns.
Responsibilities
- Develop and execute content strategies
- Create monthly and quarterly campaign plans
- Identify content opportunities via market trends
- Plan content funnels for engagement and conversion
- Provide creative direction for video and social media
Required Skills
- Diploma/Degree in Marketing or related field
- 1-3 years content creation experience
- Knowledge of social media and consumer psychology
- Proficiency in video editing tools
- Creative and detail-oriented
Job Details
Key Responsibilities:
- Develop and execute comprehensive content strategist with each brand’s marketing objectives.
- Create monthly, quarterly campaign based content plans across multiple platforms.
- Identify content opportunities based on market trends, customer insights and business goals.
- Ensure all content maintains a consistent brand voice, messaging and visual identity.
- Develop content strategist to support product launches, promotional campaigns, seasonal events, and brand initiatives.
- Plan content funnels that increase brand awareness, engagement and conversions.
- Provide creative direction for video content, social media posts, advertising creatives and campaign materials.
- Analyze consumer insights to identify content opportunities and improve campaign effectiveness.
- Monitor social media trends and emerging content formats to keep the brand competitive.
Requirements:
- Diploma / Degree in Marketing, Multimedia, Communications, or related field.
- 1-3 years of content creation experience (freelance or in-house).
- Strong understanding of social media platforms, content marketing and consumer psychology.
- Experience with basic video editing apps and tools.
- Comfortable being on camera (optional, but preferred).
- Creative, detail-oriented and self-driven.