Performance Marketing Executive
Job Summary
Digital Symphony is seeking a performance marketing specialist to manage integrated digital campaigns from concept to execution. This role involves data analysis, media planning, and managing paid strategies across various platforms. The successful candidate will focus on lead generation, ROI optimization, and enhancing the overall customer experience.
Responsibilities
- Execute SEM and social media campaigns
- Monitor and report campaign ROI/KPIs
- Optimize user funnels and conversion points
- Collaborate with internal and external teams
Required Skills
- Google Analytics & Ad serving tools
- Data-driven analytical skills
- SEM and digital media buying
- A/B and multivariate testing
Job Details
Responsibilities:
- Plan and execute all performance marketing campaigns, including SEM, marketing database, email, social media, search and display advertising campaigns.
- Strategise omni-channel campaigns to meet client business objectives including lead generation, conversions and awareness.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify campaign trends, formulate insights, optimise spend and performance based on the insights gathered.
- Brainstorm new and creative growth strategies for digital led campaigns.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create web, mobile and social integrated solutions.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership.
Requirements:
- BS/MS degree in marketing or a related field.
- SPM (or equivalent) distinction (A) in Mathematics at minimum.
- Proven working experience in digital marketing and digital media buys is a plus (Fresh grads with excellent academic record and attitude are welcomed).
- Demonstrable experience leading and managing SEM, marketing database, email, Meta and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics & Heat Map tools).
- Working knowledge of ad serving tools (e.g. Facebook Manager, Google Adwords, LinkedIn Ad Manager and other Ad serving networks).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.