TikTok Social Commerce Executive
Job Summary
The TikTok/Social Commerce Executive will manage the brand's TikTok content strategy, including scriptwriting, filming, and editing. This role involves coordinating livestream calendars with agencies and driving affiliate marketing growth. Additionally, you will analyze performance dashboards to optimize creative assets and ad strategies.
Responsibilities
- Manage TikTok content strategy and editing
- Coordinate weekly livestream schedules
- Recruit and motivate TikTok affiliates
- Maintain performance marketing dashboards
- Optimize ad budgets and creative direction
Required Skills
- 1+ years experience in social commerce
- Fluent in English and Malay
- Proficiency in TikTok Shop tools and Ads Manager
- Strong storytelling and scriptwriting skills
- Data analysis with Google Sheets/Excel
Job Details
Responsibilities:
- Own the brand’s TikTok content – script, shoot or brief creators; edit in CapCup / Adobe to spin-off top clips into potential Meta Ads.
- Set the weekly Live calendar with our external live‑stream agency — suggest improvements, themes / topics, & product offers for viewers.
- Design tiered commissions, sample seeding, leaderboards and prize pools that keep TikTok Affiliates posting — and protect margin.
- Recruit, brief and motivate TikTok Affiliates to create content to feature our products.
- Own and maintain performance marketing dashboards for TikTok in content and livestream for both brands.
- Translate insights from performance marketing dashboards into clear next steps for creative, offers or ad budget shifts in TikTok
Requirements:
- 1 + yrs in creator‑led marketing, e‑commerce or social commerce; beauty / skincare or parenting verticals a bonus.
- Copy & storytelling instincts: able to create scripts that catches attention and hold it with engaging storytelling narrative.
- Data‑literate: comfortable in Google Sheets/Excel.
- Fluent in English & Malay; comfortable on‑camera or coaching those who are.
- Hands‑on with TikTok Shop Seller Center, LIVE Studio, Ads Manager, and CapCut.
- Self‑starter who thrives in rapid testing, resourceful, and have a huge appetite to learn.