Content & Marketing Executive
Job Summary
The Content & Marketing Executive will manage digital narratives and creative content across social platforms like TikTok, Instagram, and XHS. This role involves end-to-end video production, managing influencer collaborations, and supporting retail activations to boost brand engagement. You will work closely with brand principals to execute monthly marketing cycles and drive growth through creative storytelling.
Responsibilities
- Plan and execute multi-channel social media content
- Create and edit short-form videos for Reels and TikTok
- Coordinate influencer and affiliate marketing campaigns
- Support retail activations and event merchandising
Required Skills
- Content creation and video editing (CapCut/Canva)
- Copywriting (English required, Mandarin preferred)
- Social media management (TikTok, IG, XHS)
- Organizational and multitasking skills
Job Details
Responsibilities
Digital Content & Community Management
- Plan and execute monthly content for Facebook, Instagram, TikTok, and XHS to help maintain a consistent and energetic brand presence.
- Create engaging short-form videos from shooting to editing to capture audience attention on Reels and TikTok.
- Write captions that align with brand tone to build deeper connections with followers.
- Propose fresh content ideas based on the latest trends to stay relevant in a fast-moving digital space.
- Work with brand principals to source visuals and ensure the best assets represent products.
Marketing & Campaign Support
- Coordinate Influencer and Affiliate collaborations to expand reach and build trust.
- Support monthly promotions and e-commerce updates to ensure a seamless shopping experience.
- Prepare monthly marketing reports to identify areas for growth.
Retail & Offline Activations
- Prepare products and tools for sampling activities to create a strong first impression during ground events.
- Support store visits and coordination with retail clients to understand the customer journey.
- Assist with activation setup and merchandising to bring the brand vision to life in-store.
Requirements
Qualifications & Experience
- Malaysian citizen.
- Fresh graduates are welcome to apply.
- Possess own transport and willingness to travel for store visits or event activations.
Hard Skills & Knowledge
- Active user of Facebook, Instagram, TikTok, and XHS.
- Proficient in shooting and editing videos using mobile apps like CapCut or Canva.
- Strong copywriting skills in English; proficiency in Mandarin is a plus.
Soft Skills & Qualities
- Highly organized and hands-on with the ability to manage multiple tasks effectively.
- Genuine passion for food, lifestyle, or FMCG brands.
- Energetic, collaborative, and team-oriented.