Marketing Content Creator
Job Summary
The Marketing Content Creator will develop, produce, and edit high-performing video content for various social media platforms. The role involves strategizing content campaigns, managing video production, and acting as an on-screen talent to drive engagement and sales. You will collaborate with cross-functional teams to execute brand initiatives and analyze performance metrics for continuous improvement.
Responsibilities
- Develop content strategy and creative campaign concepts.
- Execute and coordinate video/photo production shoots.
- Edit high-quality short and long-form video content.
- Act as on-screen talent for brand and client videos.
- Monitor performance metrics and optimize future strategies.
Required Skills
- 1-3 years content creation or video production experience.
- Proficiency in video editing software (CapCut, Premiere Pro, etc.).
- Strong storytelling and copywriting ability.
- Comfortable with on-camera presence.
- Deep knowledge of social media trends and algorithms.
Job Details
Key Responsibilities:
1. Content Strategy & Planning:
- Develop content ideas, campaign concepts, and creative directions for JAM and client accounts.
- Research social media trends, consumer insights, and platform best practices.
- Plan content calendars and production schedules to ensure consistent content output.
- Create scripts, captions, and content structures that drive engagement and conversions.
2. Content Production:
- Plan and coordinate content shoots, including locations, props, and talents.
- Execute video and photo shoots independently or with support from the creative team.
- Ensure content is produced according to campaign objectives and brand guidelines.
- Maintain high standards of quality and consistency across all content.
3. Video Editing & Post-Production:
- Edit short-form and long-form videos for platforms including TikTok, Instagram, YouTube, Shopee, and Lazada.
- Incorporate captions, graphics, music, transitions, and creative effects to enhance content performance.
- Optimize content formats according to platform requirements and best practices.
- Deliver content within agreed timelines while maintaining quality standards.
4. On-Screen Talent & Brand Representation:
- Act as an on-screen talent, presenter, or spokesperson for JAM and client content when required.
- Participate in video shoots, promotional campaigns, interviews, livestream content, and marketing initiatives.
- Build a professional and engaging on-camera presence that aligns with the brand identity.
- Be comfortable appearing regularly in videos and social media content.
5. Performance Analysis & Improvement:
- Monitor content performance metrics including views, engagement, watch time, shares, and conversions.
- Analyze content performance and recommend improvements for future campaigns.
- Continuously experiment with new formats, storytelling methods, and creative approaches.
- Stay updated on social media trends, creator economy developments, and platform algorithm changes.
6. Collaboration & Campaign Execution:
- Work closely with Business Development, Livestream Operations, Graphic Design, and Management teams.
- Support brand campaigns, product launches, livestream promotions, and special projects.
- Contribute ideas and recommendations that improve overall content quality.
Requirements:
- Diploma or Bachelor's Degree in Marketing, Mass Communication, Media, Creative Arts, or related fields.
- Minimum 1–3 years of experience in content creation, social media, or video production.
- Strong copywriting and storytelling skills.
- Proficient in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent.
- Strong understanding of TikTok, Instagram, YouTube Shorts, and other social media platforms.
- Comfortable appearing on camera and creating face-to-camera content.
- Ability to manage multiple projects in a fast-paced environment.
- Familiarity with AI tools for content ideation and production is an advantage.
- Creative, resourceful, and proactive with a positive attitude.