Content Creator
Job Summary
This is a mid-level position requiring expertise in UGC ads and content production for social media platforms. The role involves managing the end-to-end creative process, from research and scripting to shooting and editing for Meta advertisements. Candidates should be data-driven, capable of developing creative strategies, and proficient in leading content marketing efforts.
Responsibilities
- Produce and edit UGC for Meta ads
- Manage video content creation from research to final edit
- Design ad visuals and marketing materials
- Track performance and deliver weekly marketing reports
- Develop content calendar and creative strategy
Required Skills
- 2-5 years content development experience
- Proficiency in Meta Ads and UGC production
- Skilled in Canva, photography, and videography
- Strong copywriting and editorial skills
- Project management and data analysis
Job Details
Responsibilities:
- Produce, film, edit, and publish user-generated content (UGC) for Meta ads with a focus on high engagement and relevance.
- Handle all aspects of video content creation for Meta advertisements from research and scripting to shooting and editing.
- Design visually appealing ads product visuals and marketing materials using tools such as Canva.
- Track and evaluate campaign performance to offer insights and suggestions for enhancement.
- Deliver weekly creative marketing reports and adjust strategies based on performance data.
- Lead social media content production tasks including copywriting, storyboarding, scripting, shooting, and styling.
- Conduct thorough research to deepen understanding of industry-related topics.
- Develop content pillars and sub-pillars while planning the creative ads and content calendar.
- Supervise content writing style and tone guidelines for the brand's platforms.
- Conceptualize, write, direct, and create original and impactful content for content marketing purposes.
- Stay updated on the latest industry trends in home appliances, electronics, and social media developments.
- Produce and oversee various content types like articles, social media posts, and videos.
Requirements:
- 2-5 years of experience in creative or content development.
- Excellent written and verbal communication skills essential for writing, editing, and proofreading copy on various marketing platforms.
- Ability to multitask and manage multiple projects with meticulous attention to detail.
- Proficient in managing social media platforms, crafting ad creative, and other brand communication channels.
- Skilled in coordinating freelancers for content development when necessary.