Senior Influencer Manager

Job Summary: We are seeking a proactive and creative Senior Influencer Project Manager to join our BUZZER team. As a Senior Influencer Project Manager, you will play a crucial role in contributing directly to our influencer marketing initiatives and content strategy. Key Responsibilities: Content Strategy Development, Execution and Collaboration: - Develop influencer content strategies aligned with campaign objectives and target audience. - Conduct research and identify content trends, best practices, and emerging platforms. - Execute, manage, and oversee influencer campaigns from start to finish by coordinating with involved parties to ensure the success of the campaign. - Collaborate with the brand planners, business development team and clients to create comprehensive campaign and content briefs that align with brand guidelines and campaign objectives. - Brief the influencers on relevant campaign briefs by providing clear instructions, creative direction, and necessary assets to ensure effective collaboration. Content Review and Approvals: - Collaborate with influencers to create comprehensive content briefs and necessary revisions and ensure content reflects that align with brand guidelines and campaign objectives. - Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration. - Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines. Relationship Management: - Cultivate and maintain strong relationships with influencers and clients, ensuring clear communication and timely follow-ups. - Act as a point of contact for influencers and clients during the execution period, addressing any questions or concerns related to content creation and campaign execution. Performance Tracking and Analysis: - Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions. - Gather insights and generate post-campaign reports and interim reports to detail the performance of the campaign for the client. - Initiating on scheduling a post-mortem call with the client for their better understanding on learnings, concerns, suggestions, and ways to move forward. Trend and Competitive Analysis: - Stay updated on industry trends, content marketing strategies, and competitor activities. - Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies. Influencer Identification: - Identify relevant influencers based on target audience, industry, and campaign goals. - Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values. Mentorship Support: - Assisting Influencer Marketing Manager in coaching and mentoring junior Influencer Project Managers or interns to support campaign operations and executions. - To provide guidance and coordinate the team in the absence of the manager and monitor the progress of junior members' performance. Learning and Development: - Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing. - Stay curious and open to learning new tools, techniques, and strategies. Qualifications and Requirements: - Minimum of 3 years of relevant experience in Influencer Marketing or KOLs Management field - Possess relevant leadership skills and experience, with ability to work in a team environment. - Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs. - Familiarity with social media platforms and influencer marketing trends. - Creative thinking and ability to generate innovative content ideas. - Detail-oriented with excellent organizational skills. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). - Proficiency in all 3 main languages is a plus. - Ability to work independently and as part of a team. - Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.