Marketing Executive
Job Summary
The Marketing Executive will manage and execute various marketing campaigns including webinars, events, and exhibitions to generate leads. The role involves creating marketing content, copywriting, and maintaining the company's CRM and digital presence. Candidates should be experienced in B2B marketing, adaptable, and highly motivated to support the engineering community.
Responsibilities
- Manage marketing campaigns (webinars, events, exhibitions)
- Generate new leads to meet KPIs
- Perform outreach via calls and EDMs
- Create marketing content and copywriting
- Maintain CRM, website, and social media
Required Skills
- B2B Marketing experience
- Strong work ethics
- Copywriting and content creation
- Adaptability in fast-paced environments
- Data reporting skills
Job Details
Responsibilities:
- Organizing, preparing, and updating marketing campaigns including webinars, live-sessions, HOTDs, customer events, exhibitions, and more as required & agreed with the Sales Department.
- Innovate and perform new lead generating activities to meet KPIs and goals.
- Perform calls and sending EDMs to leads/prospects/customers to qualify, invite, follow up on status, and more.
- Creating marketing contents and copywriting for events, blogs, articles, and other marketing collateral.
- Creating & tracking reports for various stakeholders and customers (internal & external).
- Work with other departments and principals, sponsorships to ensure a smooth operation of events.
- Updating and upkeeping the CRM Databases, website, social media, and more.
- Adhering to company brand while creating marketing collateral like videos, images, posters, notices, etc.
Requirements:
- Strong work ethics.
- Experienced in B2B Marketing.
- Easily adaptable to fast-paced environment.
- Eager and motivated to make a difference to the engineering community.
- Fresh Graduates are welcome to apply.
Benefits:
- Marketing training opportunities arranged by our principal.
- Attractive remuneration and package commensurate with experience and qualification.
- Miscellaneous allowances and medical claims.
- Comprehensive medical coverage.
- Optical and dental claims.
- Sports equipment claim.
- Work-Life balance culture.