Digital Marketing Growth Manager

Key Responsibilities 1. Digital Performance & Analytics - Track and analyse digital performance across TikTok, Shopee, Meta, Instagram, Facebook, and other active platforms. - Monitor key metrics including ROAS, CTR, CVR, CPC, CPM, GMV, net revenue, refunds, commission cost, ad spend, and campaign profitability. - Prepare clear weekly and monthly performance reports. - Translate data into practical commercial actions: scale, pause, adjust, test, or stop. - Identify underperforming campaigns, creators, content formats, and product offers. - Ensure reports and dashboards are accurate, current, and ready for management review. 2. Paid Media Management - Lead paid media strategy across Meta, TikTok, Shopee, and other relevant platforms. - Provide direction on campaign objectives, audience targeting, budget allocation, creative testing, and optimisation. - Monitor TikTok GMV Max, TikTok Campaign Ads, Shopee Ads, Instagram Ads, and Facebook Ads. - Ensure advertising spend is tied to actual business results, not vanity metrics. 3. TikTok Shop, Shopee & Social Commerce Growth - Develop growth strategies for TikTok Shop and Shopee across multiple brands. - Work with the e-commerce team on campaign planning, platform mechanics, pricing, product bundles, stock readiness, and promotional calendars. - Review product performance and identify opportunities to improve conversion. - Monitor platform updates, competitor activity, creator trends, and category opportunities. - Build repeatable social commerce playbooks for key brands. 4. Content Strategy & Creative Direction - Lead content strategy across TikTok, Instagram, and Facebook. - Guide the in-house content creator on quarterly content calendars, content pillars, hooks, scripts, shoot priorities, and posting cadence. - Review organic and paid content for brand fit, accuracy, claims, tone, and commercial relevance. - Turn performance data into better content briefs. - Ensure each brand has a clear content direction based on positioning, consumer needs, platform behaviour, and product priorities. 5. Creator, Affiliate, KOL, KOC & Live Commerce - Lead the commercial framework for affiliate, creator, KOL, KOC, and live commerce partnerships. - Set criteria for creator selection, product seeding, commission structures, campaign participation, and performance review. - Review creator performance based on GMV, actual revenue, refund rate, content quality, consistency, and brand fit. - Plan and improve TikTok and Shopee live commerce sessions, including product mix, pricing, offers, scripts, timing, and post-live review. - Manage creator and affiliate strategy. 6. AI, Tools & Market Intelligence - Use tools such as KaloData, Sprout Social, TikTok analytics, Shopee dashboards, Meta Ads Manager, and AI platforms to generate insights. - Monitor competitor activity, content trends, creator opportunities, and emerging beauty products. - Use AI tools to improve reporting, content ideation, market research, workflow automation, and campaign analysis. 7. Team Management - Manage and develop a small digital team. - Set clear priorities, deadlines, and performance expectations. - Review weekly tasks, campaign status, content calendars, affiliate activity, and reporting quality. - Build a culture of accountability, speed, commercial awareness, and proactive problem-solving. Requirements - 4–8 years of experience in digital marketing, e-commerce, social commerce, performance marketing, or growth marketing. - Experience with TikTok Shop, Shopee, Meta Ads, TikTok Ads, or marketplace advertising. - Strong understanding of digital performance metrics such as ROAS, CTR, CVR, CPC, CPM, GMV, AOV, and conversion rate. - Able to read campaign data and turn it into clear business decisions. - Experience working with creators, affiliates, influencers, KOLs, KOCs, or live streamers. - Strong understanding of social media content, especially TikTok and Instagram. - Comfortable managing a small team. - Comfortable using AI tools for analysis, content ideation, reporting, and workflow improvement. - Strong communication, briefing, and organisational skills. - Commercially minded, structured, and able to balance creativity with business discipline.