Regional Marketing Lead APAC
Job Summary
The Regional Marketing Lead (APAC) will spearhead marketing strategies, campaign execution, and brand growth across multiple APAC markets for a financial trading brand. The role requires balancing creative initiatives with strict financial services compliance requirements. The ideal candidate will take full ownership of regional coordination, digital performance, and cross-functional collaboration.
Responsibilities
- Plan and launch regional marketing campaigns
- Manage initiatives across APAC markets
- Oversee digital, CRM, social, and branding
- Coordinate with creatives and agencies
- Ensure financial compliance in marketing
Required Skills
- 5-7 years marketing experience
- Fintech/Financial services background
- Regional compliance knowledge
- Performance & CRM marketing
- Cross-cultural collaboration
Job Details
Responsibilities:
- Planning and launching regional marketing campaigns.
- Managing initiatives across multiple APAC countries.
- Working across digital, CRM, social media, content, and branding.
- Collaborating with creatives, agencies, and regional teams.
- Tracking campaign performance and improving results.
- Ensuring campaigns meet financial services compliance requirements.
- Bringing ideas to the table and actually seeing them through.
Required Qualifications:
- 5–7 years of marketing experience.
- Experience in fintech, trading, financial services, or another regulated industry.
- Strong understanding of compliance and marketing regulations across the APAC region.
- Ability to balance creativity and compliance.
- Proactive mindset and capability to take ownership.
- Experience working across cultures and regions.
Bonus Qualifications:
- Performance marketing and lead generation experience.
- CRM automation proficiency.
- Experience with brokerage or trading brands.