Digital Marketing Executive

Digital Campaign Planning & Execution: Design and implement online marketing campaigns aligned with business goals (e.g., user acquisition, engagement, brand awareness, and conversions). Oversee campaign operations, including concept creation, internal coordination (with design and IT teams), defining rules and workflows, and handling prize/resource logistics. Write campaign copy, promotional slogans, and guidance content. Monitor campaign performance post-launch and ensure seamless execution. Marketing Support & Promotion: Assist in creating campaign promotion strategies across websites, communities, social media, email, and other channels to drive traffic and visibility. Data Management & Analysis: Organize and manage campaign-related data for reporting and analysis. Prepare performance reports (e.g., ROI, user behavior insights), identify issues, and recommend optimizations. Use campaign data to inform future strategy. User Feedback Collection: Collect and organize user suggestions, opinions, and complaints related to campaigns. Share relevant feedback with internal teams for optimization. Requirements: - Education & Experience: Bachelor's degree or above in Marketing, E-Commerce, Information Management, or related disciplines. Minimum 1 year of experience in online campaign planning, digital marketing, or data analysis. Experience running small-scale campaigns independently is preferred. - Technical Skills: Proficiency in Microsoft Office (Word, PowerPoint). Basic familiarity with web analytics tools (e.g., Google Analytics) is a plus. Understanding of user research methods is a bonus. - Other Requirements: Fluent in both Mandarin and English. Patient, detail-oriented, and well-organized.