Marketing Executive

Job Scope: - Developing and executing creative marketing strategies to increase brand awareness, customer engagement, and sales. - Keeping up with current social media trends, viral content formats, audience interests, and platform updates to create relevant and engaging marketing ideas. - Planning and managing email marketing campaigns, including newsletters, promotional emails, customer follow-ups, and lead nurturing campaigns. - Supporting and optimizing digital marketing campaigns, including Google Ads and other online advertising platforms where required. - Initiate marketing campaigns, promotions, events, and outreach activities to increase brand visibility. - Working closely with internal teams to ensure campaigns, sales activities, and customer requirements are aligned. - Tracking marketing and sales performance, preparing reports, and monitoring progress toward sales targets. - Participating in networking events, exhibitions, roadshows, community outreach, and business development activities. Requirements: - Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field. - Previous experience in marketing, business development, email marketing, will be an added advantage. - Good understanding of social media trends, content formats, online consumer behaviour, and email marketing, including campaign planning, email content creation, audience segmentation, and performance tracking. - Experience with Google Ads, Meta Ads, or other digital advertising platforms will be an added advantage. - Proactive and self-motivated attitude with a strong desire to achieve sales and marketing goals. - Good understanding of marketing campaigns, promotions, lead generation, customer engagement, and basic digital marketing performance metrics. - Ability to work independently as well as collaborate with internal teams.