E-Commerce Sales Marketing Executive
Job Summary
We are looking for a proactive E-Commerce Sales & Marketing Executive to manage and drive performance across online sales channels. This role focuses on daily marketplace operations, supporting digital marketing campaigns, and analyzing data to improve sales results on platforms like Shopee and Lazada. You will coordinate closely with internal teams to ensure smooth order fulfillment and consistent brand growth.
Responsibilities
- Manage daily marketplace operations (Shopee/Lazada)
- Optimize product listings and promotions
- Execute digital marketing campaigns
- Analyze sales data and performance metrics
- Coordinate inventory and fulfillment with internal teams
Required Skills
- E-commerce & Marketplace operations
- Digital marketing & Ad management
- Data analysis & Reporting
- Proficiency in Excel/Google Sheets
- Strong attention to detail
Job Details
Key Responsibilities:
E-Commerce Operations & Marketplace Management
- Manage daily operations on e-commerce platforms (Shopee, Lazada, etc.).
- Maintain and optimise product listings (titles, descriptions, images, pricing, promotions).
- Ensure product availability, accurate information, and timely updates.
- Monitor platform performance metrics including traffic, conversion rate, and sales.
Sales Performance & Optimisation
- Track daily, weekly, and monthly sales performance against targets.
- Identify gaps in performance and implement improvement actions.
- Support pricing strategies, promotional activities, and sales campaigns.
- Optimise listings and promotions to improve visibility and conversion.
Digital Marketing & Campaign Execution
- Support planning and execution of digital marketing campaigns (ads, promotions, content).
- Assist in managing platform ads (Shopee Ads, Lazada Sponsored Solutions, etc.).
- Coordinate campaign calendars, promotional events, and marketplace campaigns.
- Monitor campaign performance and suggest improvements.
Data Analysis & Reporting
- Analyse sales data, customer behaviour, and campaign results.
- Prepare regular performance reports (daily/weekly/monthly).
- Identify trends, opportunities, and areas for optimisation.
- Support data-driven decision-making across sales and marketing.
Operations & Cross-Functional Coordination
- Coordinate with internal teams on inventory, fulfilment, and logistics.
- Ensure smooth order processing and delivery operations.
- Support stock planning and avoid out-of-stock situations.
- Work closely with marketing and sales teams to align execution.
Requirements:
Education & Experience
- Diploma / Degree in Business, Marketing, E-Commerce, or related field.
- 1–3 years of experience in e-commerce, digital marketing, or sales (fresh graduates with strong interest are welcome).
- Experience with Shopee, Lazada, or other online marketplaces is an advantage.
Technical & Functional Skills
- Basic understanding of e-commerce operations and marketplace management.
- Familiarity with digital marketing concepts (ads, campaigns, traffic generation).
- Ability to work with data, reports, and performance metrics.
- Proficiency in Microsoft Excel / Google Sheets.
- Knowledge of marketplace tools and analytics dashboards is a plus.
Soft Skills & Mindset
- Strong attention to detail and execution.
- Proactive, responsible, and able to take ownership of tasks.
- Good analytical and problem-solving skills.
- Able to work in a fast-paced and dynamic environment.
- Strong communication and teamwork skills.
- Willingness to learn and continuously improve.