Social Media Specialist
Job Summary
We are seeking a talented Social Media Specialist to manage client accounts and develop effective marketing strategies for our Malaysia team. The role requires proficiency in both English and Mandarin, with a focus on executing successful Meta ad campaigns. You will work in a hybrid environment, collaborating with a creative team to drive brand awareness and conversions.
Responsibilities
- Manage client social media accounts and content calendars
- Develop and optimize Meta ad strategies
- Analyze campaign performance and report to clients
- Create persuasive ads and organic content
- Collaborate with cross-functional teams
Required Skills
- Proficiency in English and Mandarin
- Facebook/Instagram Ads management
- Digital marketing knowledge
- Graphic design (Adobe Suite) skills
- Photo/Video shooting and editing
Job Details
Job Overview
- Department: Social Media Team (Malaysia)
- Job Type: Full-time (Minimum 12 months employment period inclusive 3 months probation)
- Job Mode: Hybrid (12 days monthly in office)
- Working Days: Monday to Friday, excluding public holidays
- Working Hours: Flexible on remote days, 10:00 AM to 7:00 PM on physical days
Responsibilities
- Develop engaging, on-brand content and plan content calendars to ensure consistent posting across multiple platforms.
- Collaborate with clients to understand goals, craft ad strategies, and present tailored recommendations.
- Brainstorm, design, and write persuasive ads and organic content that boost brand awareness and conversions.
- Analyze competitors, monitor ad performance, and optimize campaigns using data-driven insights.
- Prepare monthly performance reports and maintain clear communication with clients, addressing concerns proactively.
- Guide interns and contribute ideas in a dynamic, creative environment that values innovation and cross-industry experience.
Requirements
- Solid understanding of social media platforms, trends, and best practices.
- Basic knowledge and understanding on the field of digital marketing, especially on Facebook and Instagram ads.
- Knowledge and understanding on other social media platforms are added advantages.
- Fresh graduates or candidates with no relevant working experience are welcome.
- Hands-on experience on social media marketing, specifically Facebook, Instagram and TikTok ads, is an added advantage.
- Knowledge, experience and skills on graphics design and the use of Adobe Illustrator and/or Adobe Photoshop are added advantages.
- Knowledge, experience and skills on photo and video shooting and editing are added advantages.
- Minimum SPM holder. Graduates in Advertising, Marketing, Media or Communications disciplines have an added advantage.
- Creativity and a keen eye for design.
- Strong communication skills to collaborate with a cross-functional team.
- Able to consistently meet deadlines, multi-tasking and problem-solving with strong attention to detail.
- Able to work under pressure in a fast-paced environment.
- Proficient in both spoken and written English AND Mandarin. Malay is an added advantage.
- Able to start work immediately or with short notice is preferable.