Social Media Manager

Primary Roles and Responsibilities: 1. Social Media Management - Manage and maintain the company’s social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels. - Plan, schedule, and publish engaging content aligned with brand identity and marketing objectives. - Develop monthly social media calendars and campaign plans. - Monitor social media trends, viral content, and competitor activities to identify opportunities for growth. - Ensure consistent brand messaging and visual presentation across all platforms. 2. Content Creation & Campaign Execution - Create engaging content including captions, graphics, photos, videos, reels, and stories. - Coordinate with designers, photographers, videographers, and external agencies when necessary. - Support promotional campaigns for retail products, seasonal launches, sales, and events. - Assist in brainstorming creative concepts for digital marketing and event promotions. - Cover live events through real-time social media updates and audience engagement. 3. Community & Customer Engagement - Respond to customer inquiries, comments, and direct messages in a timely and professional manner. - Build and maintain strong online community engagement. - Monitor audience feedback and escalate customer concerns when necessary. - Collaborate with influencers, partners, and brand ambassadors to increase reach and visibility. 4. Performance Monitoring & Reporting - Track and analyze social media performance metrics including engagement, reach, impressions, and conversions. - Prepare regular reports with insights and recommendations for improvement. - Monitor campaign effectiveness and optimize strategies based on performance data. - Support digital advertising and boosted content initiatives where required. 5. Event & Retail Marketing Support - Promote upcoming events, activations, and retail campaigns across digital channels. - Assist in executing marketing activities before, during, and after events. - Coordinate social media coverage for launches, exhibitions, pop-ups, and promotional activities. - Support in-store and event branding initiatives through digital engagement strategies. Requirements: - Diploma or Bachelor’s degree in Marketing, Communications, Media, Business, or related field. - Proven experience in social media management, digital marketing, or content creation. - Strong understanding of major social media platforms and current digital trends. - Excellent copywriting and communication skills. - Creative mindset with strong visual storytelling abilities. - Experience using content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms. - Ability to multitask and work in a fast-paced retail and events environment. - Strong organizational and time management skills. - Willingness to work flexible hours during events or campaigns when required. - Experience in retail, lifestyle, fashion, F&B, or events industries. - Basic photography and videography skills. - Knowledge of paid social media advertising and analytics tools. - Experience working with influencers and online collaborations. - Familiarity with social media scheduling and management tools.