Marketing Content Creator
Job Summary
We are looking for a talented Content Creator to manage brand content across multiple channels. You will be responsible for planning, shooting, and editing engaging visuals to drive marketing goals. The ideal candidate is creative, organized, and skilled in video production and social media strategy.
Responsibilities
- Plan monthly content calendars
- Execute video/photo production
- Edit social media content
- Manage publishing schedules
- Monitor performance metrics
Required Skills
- Content creation & planning
- Videography & lighting
- Video & photo editing (CapCut/Adobe)
- Project management
- Bilingual communication (Chinese)
Job Details
Key Responsibilities
- Content Planning: Develop monthly content calendars aligned with brand goals and marketing campaigns. Research trends, audience insights, and competitor activity to generate fresh ideas.
- Production & Shooting: Coordinate shoots end-to-end, including scripting, storyboarding, and setup. Operate cameras and basic lighting setups to shoot content such as commercial product photography, videos, and other brand-related visuals. Prior hands-on experience with camera and lighting equipment is required.
- Post-Production & Editing: Edit raw footage into polished videos for social media and digital ads (CapCut or equivalent). Retouch and colour-grade images to align with brand guidelines (Lightroom, Photoshop).
- Content Scheduling & Reporting: Manage publishing schedules for Facebook, Instagram, TikTok, and Xiaohongshu (XHS). Monitor performance metrics and recommend optimisation strategies.
Requirements
- Minimum 1 year of experience as a Content Creator, Videographer, or in a similar role.
- Strong portfolio showcasing experience in content planning, shooting, and editing across digital channels.
- Proficient with camera gear and basic lighting setups.
- Strong sense of pacing, storytelling, and visual composition.
- Proficient with effective use of AI in content creation.
- Excellent project management skills; able to manage multiple campaigns and meet deadlines.
- Strong communication skills (bilingual, trilingual) and multicultural sense. We are seeking candidates that are able to communicate effectively with Chinese clients.
- A keen eye for trends and the ability to adapt content styles to different brand voices.