Marketing Manager
Job Summary
We are seeking an experienced Brand Manager to oversee a portfolio of 2 to 4 distinctive F&B and lifestyle brands. You will serve as the primary brand custodian, responsible for steering positioning, visibility, and profitability across various touchpoints. The role requires a strategic thinker capable of balancing brand equity with commercial goals in a fast-paced environment.
Responsibilities
- Serve as primary brand custodian for 2-4 assigned brands
- Develop and execute annual brand and marketing plans
- Monitor brand health and guest insight metrics
- Coordinate cross-functional teams and external agencies
- Lead marketing activations and seasonal campaigns
Required Skills
- 4–6 years experience in Brand Management
- Background in F&B, Hospitality, or Luxury brands
- Strong strategic and commercial acumen
- Excellent stakeholder management and communication skills
- Ability to work flexible hours in a dynamic environment
Job Details
### Role Overview
We are seeking an experienced and commercially astute Brand Manager to lead and grow a portfolio of 2 to 4 distinctive brands. This portfolio encompasses a mix of concepts, including All-Day Dining, Fine Dining, and Nightlife/Lifestyle venues. The Brand Manager acts as the primary brand custodian for their assigned portfolio, responsible for steering positioning, visibility, and profitability while ensuring the brand experience remains consistent, relevant, and aspirational.
### Key Responsibilities
* **Brand Leadership & Portfolio Ownership:** Serve as the primary brand custodian, ensuring seamless alignment between brand philosophy, positioning, marketing initiatives, and operational execution. Translate philosophy into actionable initiatives that drive awareness, reputation, and revenue.
* **Uphold Standards:** Maintain brand standards across digital, in-store, media, and partnerships. Adapt strategies for different formats, such as luxury fine dining versus high-energy nightlife.
* **Strategic Optimization:** Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
* **Marketing Strategy & Execution:** Develop and implement annual brand and marketing plans supporting sales targets. Collaborate with the Head of Marketing and agencies to execute effective campaigns and promotions.
* **Event & Activation Management:** Plan and oversee offline marketing activations, including seasonal campaigns, menu launches, exclusive events, and influencer sessions.
* **Cross-Functional Liaison:** Act as the key bridge between internal teams (culinary, operations, finance) and external vendors to ensure project timelines and brand consistency.
### Professionalism & Accountability
* **Ownership:** Take full ownership of assigned brands and proactively drive strategies without requiring micromanagement.
* **Communication:** Ensure all internal and external communication is timely. Lead Work-In-Progress (WIP) meetings for the assigned portfolio.
### Working Hours & Flexibility
* **Standard Hours:** Monday to Friday, 10:00 am to 7:00 pm.
* **Flexibility:** Must be flexible to work on weekends, public holidays, or irregular hours due to the nature of F&B and nightlife operations.
* **Event Protocols:** If required to be on-site for events outside office hours, adjusted reporting times (3:00 pm to 7:00 pm) for the following day may be arranged with the HOD.