Social Media Manager

1. Make Content Worth Stopping For Turn brand strategies and campaign ideas into exciting, relevant social content. Drive content planning, ideation and calendars across multiple brands and platforms. Push creative quality by challenging ideas, sharpening storytelling and refining every detail before it goes live. Keep content fresh, culturally relevant and true to each brand's personality. 2. Make Results Happen Go beyond likes and views. Understand what works, what doesn't and why. Turn social analytics and audience insights into smarter content decisions. Spot opportunities to improve engagement, reach, brand impact and campaign performance. Translate performance findings into clear recommendations clients can actually act on. 3. Connect the Creative Dots Work closely with strategy, account servicing, copy, art, production and paid media teams. Bring everyone onto the same page, from creative direction and timelines to deliverables and expectations. Keep projects moving, unblock challenges and make sure nothing gets lost between departments. Balance ambitious creative ideas with practical execution, resources and timelines. 4. Own the Account. Drive the Progress. Manage daily client communication, feedback and expectations with confidence. Present content ideas and recommendations, helping clients make decisions instead of getting stuck in endless feedback loops. Own content calendars, deadlines and quality control from planning to publishing. Anticipate problems early, bring solutions and keep the momentum going. 5. Stay Ahead of the Social Game Keep your finger on the pulse of trends, cultural moments, platform updates and emerging content formats. Identify opportunities for brands to join conversations naturally and creatively. Manage KOLs and creators, from sourcing and negotiations to briefing, content quality and delivery. Bring fresh social perspectives to campaigns, creative proposals and agency pitches. Requirements Minimum 3–5 years of experience in social media management, preferably within a creative, advertising or digital marketing agency. Strong understanding of social media platforms, including TikTok, Instagram, Facebook, Threads and emerging digital platforms. Proven experience managing multiple brands, content calendars and marketing campaigns simultaneously. Strong creative sense with the ability to develop engaging, impactful and attention-grabbing content. Familiar with social media analytics and able to translate performance data into actionable improvements. Excellent communication and interpersonal skills, with the confidence to present ideas, manage clients and work with different stakeholders. Experience coordinating creative teams, content creators, KOLs and external partners. Good command of written and spoken English. Additional language proficiency will be an advantage. Strong organisational, multitasking and problem-solving skills, with the ability to manage projects independently. Good understanding of social media trends and the ability to identify opportunities to create fresh and relevant content. Proactive, resourceful and solution-oriented, with a strong sense of ownership and attention to detail. High standards of work quality, with a collaborative mindset and willingness to contribute ideas and support the team.