Marketing & Communications Executive

Key Responsibilities: Plan and execute integrated marketing campaigns to drive brand awareness and business growth. Develop and implement marketing communication (Marcom) initiatives across digital and offline channels. Create and manage engaging content for social media, websites, EDMs, marketing collateral, and promotional materials. Manage social media platforms, content calendars, community engagement, and digital campaigns. Coordinate product launches, exhibitions, roadshows, customer events, and promotional activities. Work closely with internal teams, agencies, media partners, and vendors to ensure successful campaign execution. Support website updates, SEO initiatives, and digital marketing activities. Monitor and analyse campaign performance, providing insights and recommendations to improve ROI. Conduct market research and competitor analysis to identify trends and opportunities. Support CRM, customer engagement, lead generation, and retention initiatives. Requirements / Qualifications: Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field. 3 years of experience in marketing, marketing communications, brand management, or a related role. Strong creative, copywriting, storytelling, and content development skills. Good understanding of digital marketing, social media platforms, content marketing, and SEO fundamentals. Experience coordinating marketing campaigns, events, or product launches. Strong communication, presentation, and stakeholder management skills. Analytical mindset with the ability to interpret campaign performance data. Strong organisational and project management skills with the ability to manage multiple priorities. Proficient in Microsoft Office, especially PowerPoint and Excel. Proactive, independent, and a strong team player. Preferred Skills: Google Analytics (GA4), SEO/SEM knowledge, Canva, Adobe Photoshop, or Illustrator, Basic video editing skills, Mailchimp, HubSpot, Salesforce Marketing Cloud, or other marketing automation platforms, Meta Business Suite, LinkedIn Campaign Manager.