Business Development Executive

Your Growth & Impact - Expand your portfolio by identifying and qualify potential franchise partners across Malaysia, sharpening your market instincts and network. - Lead pilot openings and operational rollouts, gaining hands-on experience in franchise setup and local market adaptation. - Build negotiation and deal-closing experience by managing term sheets, local approvals, and partner onboarding processes. - Strengthen your franchise operations skillset through exposure to SOP creation, training plans, and performance tracking. Responsibilities Strategy & Growth - Research target markets and map high-potential territories for franchise expansion using local data and competitor checks. - Design franchise packages and financial models that balance partner margins and company growth goals. - Create short-term and quarterly growth plans with clear milestones and handoffs to operations and marketing. Franchise Operations & Support - Prepare onboarding materials, standard operating procedures, and training schedules for new franchisees. - Coordinate site selection, vendor setup, and initial supply chain checks to enable smooth openings. - Monitor early operations, collect performance data, and recommend quick fixes to improve consistency. Sales & Partner Management - Run outbound outreach and follow-up campaigns to recruit franchise leads and convert prospects into signed agreements. - Manage relationships with franchise partners, including periodic reviews, commercial discussions, and renewal talks. - Use a CRM to log leads, track progress, and report pipeline health to the leadership team. Requirements Qualifications & Experience - Minimum 2 years of relevant experience in new business development, franchising, sales, or operations, preferably in the food and beverage sector. - Proven track record of closing B2B or franchise deals, with examples of targets met or territories opened. - Diploma or degree in Business, Hospitality, Marketing, or related field preferred but not mandatory if experience is strong. Hard Skills & Knowledge - Practical knowledge of franchising basics, franchise agreement terms, and simple financial modelling for unit economics. - Proficient with CRM tools and Microsoft Office, especially Excel for basic projections and reporting. - Familiarity with site selection criteria, vendor onboarding, and SOP documentation for food operations. Soft Skills & Qualities - Strong communication and negotiation skills, able to present terms clearly and build trust with partners. - Organised and process-minded, able to manage several franchise pipelines at once and keep timelines tight. - Resourceful and hands-on, willing to visit sites, run training sessions, and solve on-the-ground issues.