Senior Marketing Executive

KOL Identification and Recruitment: Research, identify and recruit KOLs/influencers who align with clients’ brand values, target audience and campaign objectives. Develop, maintain and continuously expand a quality KOL database across Malaysia and Singapore. Evaluate KOL profiles, audience demographics, engagement, content quality and suitability for different campaigns. Lead KOL outreach, negotiation and onboarding across email, social media and other relevant channels. Build a strong pipeline of KOLs across different tiers, categories and niches. KOL & Relationship Management: Build and maintain strong, long-term relationships with KOLs, creators and community members. Act as a key point of contact for KOLs throughout campaigns, from briefing and negotiation to content submission and posting. Handle KOL enquiries, feedback, negotiations and campaign-related issues professionally and efficiently. Develop and maintain a network of reliable KOLs for recurring and always-on campaigns. Organise and coordinate KOL events, meet-ups, product experiences and collaboration opportunities. Campaign Strategy & Execution: Take ownership of end-to-end KOL/influencer campaigns, from planning and KOL selection to execution, monitoring and reporting. Work closely with the marketing and project teams to develop campaign strategies, KOL recommendations, campaign concepts and content directions. Develop suitable KOL mixes based on campaign objectives, target audience, budget and expected outcomes. Coordinate campaign timelines, deliverables, content submissions, approvals and posting schedules. Ensure campaigns are executed according to client requirements, brand guidelines and agreed timelines. Proactively identify potential campaign risks and provide solutions to ensure smooth execution. Community & Social Media Campaigns: Plan and execute community-based social media campaigns, including Facebook groups, Threads and other relevant social platforms. Develop organic conversation, engagement and seeding strategies that are relevant to the target audience. Manage and coordinate community seeding campaigns, including recruitment, briefing, content direction, tracking and reporting. Identify relevant online communities and social trends to support campaign objectives. Ensure community activities remain authentic, relevant and aligned with platform guidelines. Seeding & UGC Campaigns: Manage product seeding and UGC campaigns from KOL/creator sourcing through fulfilment, content tracking and reporting. Develop suitable seeding approaches based on campaign objectives, product category and target audience. Coordinate selected creators for UGC content, reviews, product experiences and social commerce initiatives. Monitor content quality and ensure deliverables meet campaign requirements. Content & KOL Collaboration: Work closely with KOLs to develop authentic and engaging content aligned with campaign objectives. Provide clear content briefs, storylines, key messages and creative direction where required. Review and coordinate content submissions to ensure accuracy, quality and compliance with brand guidelines. Ensure content complies with relevant advertising, platform and regulatory requirements. Identify opportunities for repurposing KOL content across different campaign touchpoints where applicable. Campaign Performance & Reporting: Monitor campaign performance, including reach, impressions, engagement, content performance and other relevant KPIs. Prepare campaign reports and provide meaningful insights on campaign performance. Analyse campaign data to identify trends, strengths, areas for improvement and opportunities for future campaigns. Provide recommendations to improve KOL selection, campaign strategy, content direction and overall effectiveness. Maintain accurate campaign records, KOL databases, rates and performance history. Budget & Commercial Management: Assist in planning and managing budgets for KOL, influencer, community, seeding and UGC campaigns. Negotiate KOL rates and deliverables to achieve cost-effective campaign outcomes. Maintain accurate records of KOL rates, campaign costs and deliverables. Requirements: - Bachelor's Degree or Professional Degree in Marketing, Business Management, Communications, Mass Communications or a related field. - Minimum 2–4 years of relevant experience in KOL/Influencer Marketing, Brand Marketing, Campaign Management or a related field. - Passionate about your work, with a positive attitude and adaptable personality. - Proficient in spoken and written English and Malay. Profieciency in Mandarin will be an added advantage. - Strong analytical skills paired with a creative mindset. - Capable of working independently and collaboratively in a team. - Excellent communication and interpersonal skills. - Well-versed in the latest marketing trends and best practices. - Proactive, resourceful and comfortable working in a fast-paced, target-driven environment. - Strong problem-solving skills and the ability to handle unexpected campaign issues professionally.