Marketing Intern
Job Summary
Trapo Marketing Sdn. Bhd. is seeking a Marketing Intern to support multi-channel affiliate marketing activities, including KOC/KOL recruitment and content operations. The role involves building the affiliate network, creator scouting, and community building in an e-commerce environment. The intern will also assist with social media execution, short-form video creation, and performance tracking.
Responsibilities
- Scout and recruit Affiliates, KOCs, and KOLs
- Support short-form video creation and content execution
- Manage social media operations and community engagement
- Track affiliate performance and maintain data logs
Required Skills
- Currently pursuing or holding a degree in Marketing, Mass Communications, or Business
- Familiarity with TikTok, Instagram, and Xiaohongshu
- Strong written and verbal communication skills
- Basic proficiency in spreadsheets, CapCut, and Canva
Job Details
Core Responsibilities:
Affiliate & Influencer Management (Core Focus)
- Sourcing & Recruitment: Actively scout and recruit Affiliates, KOCs, and KOLs across TikTok, Xiaohongshu (XHS), and Instagram.
- Outreach & Negotiation: Manage cold outreach, seed product samples, and negotiate collaboration terms (commission rates, content deliverables).
- Relationship Management: Maintain an engaged pipeline of creators, ensuring they have assets and product knowledge needed to create high-performing content.
- Tracking & Performance: Monitor affiliate links/promo codes and track content live dates to ensure creators post on schedule.
Content Creation & Execution Support
- Trend Spotting: Monitor daily social media trends and pitch content ideas.
- Briefing Creators: Assist in creating clear content briefs for KOCs/KOLs to ensure accurate brand messaging.
- In-House Content: Support filming, editing, scripting short-form videos (Reels, TikToks, XHS notes) and designing basic social media graphics.
Social Media Operations
- Account Management: Assist in scheduling posts, writing captions, and optimizing hashtags.
- Community Engagement: Respond to comments, DMs, and engage with tagged user-generated content (UGC).
- Data Logging: Maintain internal tracking sheets (creator databases, content calendars, performance metrics).
Market Research & Content Insights
- Trend Analysis: Research content trends, formats, and competitor activities.
- Performance Insights: Share insights on content performance and emerging platform trends.
- Planning Support: Prepare summaries to support content planning.
Administrative & Coordination Support
- Data Management: Maintain content trackers, asset folders, and campaign documentation.
- Marketplace Support: Assist with customer inquiries on marketplace platforms.
- Progress Reporting: Provide weekly updates on content progress and deliverables.
Qualifications:
- Education: Currently pursuing or recently graduated with a Diploma/Degree in Marketing, Mass Communications, Business, or related field.
- Platform Fluency: Familiar with TikTok, Instagram, and Xiaohongshu (understanding algorithm and cultural nuances is a plus).
- Communication Skills: Excellent written and verbal communication; comfortable reaching out to creators and handling customer interactions professionally.
- Creative & Tech Tools: Basic proficiency in digital spreadsheets; experience with mobile video editing apps (CapCut) and graphic design tools (Canva) is a strong plus.
- Mindset: Highly organized, proactive, able to work in a fast-paced environment; self-starter willing to test new ideas.