TikTok Shop Lead
Job Summary
We are looking for a commercially driven E-Commerce Senior Executive to manage and grow our TikTok Shop business across operations, campaigns, sales performance, and affiliate/creator management. The ideal candidate will handle daily operations, optimize product visibility, execute platform campaigns, and build strong creator partnerships. Additionally, you will collaborate cross-functionally to ensure smooth execution and drive continuous sales growth.
Responsibilities
- Manage day-to-day TikTok Shop operations and performance
- Plan and execute campaigns, product launches, and promotions
- Recruit and manage TikTok Affiliates and creators
- Collaborate with cross-functional teams and platform KAMs
Required Skills
- Diploma/Bachelor's Degree in E-Commerce, Marketing or related field
- 2-3 years of e-commerce experience with hands-on TikTok Shop knowledge
- Strong understanding of e-commerce metrics (GMV, traffic, conversion)
- Proficiency in English, Bahasa Malaysia, and Mandarin
Job Details
Job Descriptions:
TikTok Shop & Commercial Operations
- Manage the day-to-day operations and overall commercial performance of TikTok Shop.
- Track key performance indicators including GMV, traffic, conversion, product performance and campaign results, and identify opportunities to drive growth.
- Manage product listings, assortment, merchandising and promotional strategies to maximise sales and product visibility.
- Plan, execute and evaluate TikTok Shop campaigns, product launches and platform initiatives.
- Analyse market trends, competitor activities, pricing and platform developments to support commercial decisions and continuous improvement.
Affiliate & Creator Management
- Manage and grow the TikTok Affiliate and creator programme, including creator recruitment, engagement and relationship management.
- Develop and maintain relationships with creators and affiliates to support product launches, campaigns and ongoing sales growth.
- Monitor creator and affiliate performance, identify high-potential partners and develop initiatives to improve engagement, productivity and sales contribution.
Operations & Cross-functional Collaboration
- Work closely with TikTok platform KAMs and partners to maximise campaign opportunities, platform exposure and available resources.
- Coordinate with Marketing, GTM, Warehouse, Customer Service and other E-Commerce teams to ensure smooth campaign and operational execution, while staying updated on TikTok Shop policies, features and trends.
Job Requirements:
- Must possess at least Diploma or Bachelor's Degree in E-Commerce, Marketing, Business, Digital Marketing or a related field.
- At least 3 years of relevant e-commerce experience preferred; candidates with 2 years of strong hands-on experience may also be considered.
- Hands-on experience managing TikTok Shop or other marketplace/social commerce platforms.
- Experience in TikTok Affiliate, creator/influencer management or social commerce is an advantage.
- Strong understanding of e-commerce metrics including GMV, traffic, conversion and campaign performance.
- Strong analytical and commercial mindset with the ability to translate data into actionable recommendations.
- Proactive, resourceful and able to manage multiple priorities independently in a fast-paced environment.
- Strong communication and relationship management skills with good command of English, Bahasa Malaysia and Mandarin. (Mandarin is required to liaise with Mandarin speaking stakeholders)