Marketing Executive
Job Summary
The Marketing Executive will support daily marketing execution across TikTok, e-commerce, and digital channels. This role focuses on content creation, campaign management, and creator engagement within the beauty industry. The ideal candidate is proactive, results-oriented, and skilled in managing social media presence.
Responsibilities
- Plan and execute TikTok content strategy
- Manage digital campaigns and live events
- Coordinate creators and affiliates
- Monitor performance and prepare reports
Required Skills
- 1-3 years marketing experience
- TikTok ecosystem expertise
- Canva and basic content editing
- Performance marketing knowledge
Job Details
Key Responsibilities:
Content & Social Media (TikTok Focus)
- Plan and execute TikTok content strategy (organic & ads support).
- Work closely with internal teams, creators & affiliates on content output.
- Brief, review, and optimize content (hooks, angles, messaging).
- Identify trending formats & adapt quickly.
Campaign & Promotion & Performance Support
- Support all digital platforms campaigns including in-house LIVE events.
- Assist in planning and campaign executions (e.g. Raya, Payday, Mega Sales).
- Ensure alignment between marketing push and sales targets.
- Assist in internal communication such as align stock, pricing & messaging.
Branding & Messaging Support
- Ensure consistent brand voice across all touchpoints, including websites, Instagram, TikTok, and other social channels.
- Assist in developing USP communication.
- Support new product or line launches, as well as website or social media relaunches.
- Collaborate with designers to ensure visuals and content align with brand identity.
Creator & Affiliate Management
- Source, onboard, and manage creators/affiliates.
- Track performance (views, CTR, GMV contribution).
- Guide creators on LIVE selling and content direction.
Administrative & Operations Support
- Assist in arranging customer orders and basic customer service inquiries.
- Handle simple coordination tasks across internal teams.
- Monitor daily sales & campaign performance and prepare basic reports.
Requirements:
- 1–3 years experience in marketing / e-commerce.
- Strong understanding of TikTok ecosystem & trends.
- Experience in beauty / skincare is a big advantage.
- Basic knowledge of performance marketing / ads, Basic Canva and content editing skills.
- Good communication & coordination skills.
- Fast-paced, proactive, and execution-focused.