Social Media Marketing Intern
Job Summary
Pinnacle Analytics is looking for a Social Media Marketing Intern to help translate data and analytics into engaging short-form videos, carousels, and content strategies. The intern will gain hands-on experience in content creation, A/B testing, campaign execution, and client support across multiple platforms. This role offers an opportunity to build a professional portfolio while working closely with a data-driven consulting team.
Responsibilities
- Produce platform-specific posts, captions, and visuals using Canva
- Edit short videos for social media platforms matching brand briefs
- Assist in planning and executing paid and organic campaigns
- Work with consultants to turn analytics findings into content ideas
Required Skills
- Currently enrolled in or recently graduated from a related field
- Proficient with Canva and basic video editing tools
- Basic understanding of social metrics and engagement KPIs
- Strong written communication and creative mindset
Job Details
Your Growth & Impact
- Develop hands-on social media and content planning skills across platforms using real client briefs.
- Build a portfolio of short-form video, carousels, and blog-driven campaigns you own end-to-end.
- Expand your analytics skills by working with our dashboards and learning A/B testing basics.
- Connect with consultants, various stakeholders and creative peers to grow your network and mentorship opportunities.
- Strengthen your visual skills using Canva and basic video editing tools with feedback from senior strategists.
Responsibilities
Content Creation
- Produce platform-specific posts, captions, and visuals using Canva and in-house or stock photos.
- Edit short videos for Social Media platforms using basic video editing tools to match brand briefs.
- Create and repurpose blog snippets and longer content into social-first formats.
- Prepare simple photo shoots or digital photography briefs when needed.
Campaign Execution & Analytics
- Assist in planning and executing paid and organic campaigns, handling scheduling and basic targeting.
- Monitor post performance and compile weekly engagement and reach summaries for the team.
- Support A/B tests on captions and creatives and record outcomes in shared reports.
- Help translate analytics into clear recommendations for content tweaks.
Client Support & Collaboration
- Work with consultants to turn analytics findings into content ideas that meet client goals.
- Manage content calendars and coordinate approvals with clients and internal stakeholders.
- Maintain asset libraries and simple usage guidelines for client accounts.
- Help prepare client-facing summaries and light campaign reports.
Requirements
Qualifications & Experience
- Currently enrolled in or recently graduated from marketing, communications, media, or a related field.
- 0 years of professional experience; campus projects, student societies, or prior internships are a plus.
- Available to commit to the internship schedule and participate in regular team reviews.
- Interest in consulting and client-facing communication is preferred.
- Non-Malaysian are free to apply but internship needs to be supported by official university programme or requirement
Hard Skills & Knowledge
- Familiarity with Social Media Marketing and Social Media Management concepts.
- Proficient with Canva for graphics, basic video editing tools, and digital photography fundamentals.
- Basic understanding of social metrics, engagement KPIs, and simple reporting tools like spreadsheets or dashboards.
- Comfortable drafting short blog posts or caption copy and adapting content per platform.
Soft Skills & Qualities
- Creative mindset with attention to visual detail and strong written communication.
- Open to feedback, able to iterate quickly, and keen to learn from senior strategists.
- Organized, reliable, and able to manage time across multiple client tasks.
- Curious about data and able to explain simple insights in plain language.