Sales Engineer - DX & AI
Job Summary
As a Sales Engineer for Digital Transformation and AI at Caction, you will connect with business owners and operations leaders to identify operational challenges and demonstrate how our platform can digitize their workflows. You will manage the complete sales cycle from prospecting and product demonstrations to proposal preparation, negotiation, and closing. This role empowers you to act as a trusted advisor, helping businesses transition from manual operations to intelligent, AI-ready enterprises.
Responsibilities
- Follow up on leads and proactively identify potential business opportunities.
- Conduct online and face-to-face meetings with senior decision-makers.
- Perform engaging product demonstrations based on actual customer workflows.
- Prepare proposals, negotiate commercial terms, and close new business deals.
- Build and maintain a healthy pipeline of potential customers in the CRM.
Required Skills
- 1–3 years of experience in B2B, solution, or consultative sales
- Strong communication skills and ability to converse in Mandarin
- Confident in conducting presentations and product demonstrations
- Proactive, resilient, and target-driven mindset
- Own transportation and willingness to travel for client meetings
Job Details
As a Sales Engineer – Digital Transformation & AI, you will connect with business owners, operations leaders and senior decision-makers to understand how their companies currently operate. You will identify operational problems, demonstrate how Caction can solve them, prepare suitable proposals and guide customers through the sales process—from the first conversation until the deal is closed. This is a hands-on business-to-business sales role.
You will:
- Follow up on leads generated through Caction’s marketing activities, referrals and business network.
- Proactively identify and approach companies that could benefit from Caction.
- Arrange online and face-to-face meetings with decision-makers.
- Ask the right questions to uncover operational challenges and business priorities.
- Conduct product demonstrations based on the customer’s actual workflows.
- Recommend suitable solutions, prepare proposals and follow up consistently.
- Negotiate commercial terms and close new business.
- Build long-term relationships that may lead to expansion, referrals and further opportunities.
You are not expected to be an AI expert on your first day. You will receive training in Caction, digital transformation, business process improvement, consultative selling and the practical application of AI in business operations.
What You’ll Do:
- Develop New Business Opportunities: Research and identify potential customers across field service, maintenance, manufacturing, logistics, facilities management, healthcare, retail and other operationally intensive industries. Prospect through calls, messages, networking, referrals, events and other business development activities. Follow up promptly on leads generated through marketing campaigns and company channels. Qualify opportunities by understanding the customer’s needs, business size, decision-making process, urgency and potential fit with Caction. Build and maintain a healthy pipeline of potential customers.
- Understand the Customer’s Business: Meet business owners, operations managers and senior executives online and in person. Learn how their teams currently manage work, people, assets, customers and operational information. Identify problems caused by manual processes, fragmented communication, inconsistent execution and limited management visibility. Help customers recognize opportunities for digital transformation and operational improvement.
- Present and Recommend Solutions: Conduct engaging product demonstrations based on the customer’s actual operational needs. Explain technical concepts in clear, practical business language. Show how Caction can digitize workflows, improve accountability and generate measurable operational data. Recommend the appropriate Caction modules, user structure and implementation approach.
- Manage and Close Sales: Manage the complete sales process from initial contact and discovery to demonstration, proposal, negotiation and closing. Address customer questions and objections with practical, well-supported answers. Negotiate commercial terms within the company’s approved framework. Maintain accurate customer information, activities and sales forecasts in the CRM. Achieve agreed individual sales and revenue targets.
- Support a Successful Handover: Ensure the implementation team understands the customer’s objectives, requirements and commitments made during the sales process. Participate in the customer handover and onboarding process where appropriate. Maintain relationships with customers to identify expansion, cross-selling and referral opportunities.
Requirements:
- Approximately 1–3 years of experience in B2B sales, solution sales, business development or consultative sales.
- Comfortable initiating conversations and developing new business opportunities.
- Enjoy meeting business owners, operations leaders and senior decision-makers.
- Curious about how different businesses and industries operate.
- Can listen carefully, ask useful questions and identify the real problem behind a customer’s request.
- Can communicate complex technology in simple, practical language.
- Confident conducting presentations and product demonstrations.
- Disciplined in following up, managing a pipeline and working towards sales targets.
- Proactive, resilient, self-driven and motivated by achieving results.
- Interested in digital transformation, AI and emerging business technologies.
- Ability to converse in Mandarin.
- Own your own transportation and are willing to travel for customer meetings.
- Experience selling SaaS, enterprise software, ERP, CRM, workflow automation or other IT solutions is an advantage, but not compulsory. Fresh graduates or candidates entering the technology sales industry may also be considered if they demonstrate strong communication skills, business curiosity, initiative and the ability to adapt across different industries.