Senior Brand Executive
Job Summary
Amazin' Graze is seeking a creative and data-driven Senior Marketing Executive to join their fast-growing FMCG team. The ideal candidate will plan and execute integrated marketing campaigns across retail, e-commerce, and digital channels. You will collaborate closely with Sales, Product Development, and external partners to drive business growth and bring innovative food products to market.
Responsibilities
- Plan and execute integrated marketing campaigns
- Manage digital marketing and social media channels
- Collaborate with sales and product development teams
- Analyze marketing data and campaign performance
Required Skills
- Bachelor's Degree in Marketing or related field
- 3-5 years of marketing or brand management experience
- Strong digital marketing and social media skills
- Excellent project management and communication skills
Job Details
What You'll Be Doing
- Plan, execute, and optimize integrated marketing campaigns that support business and brand objectives.
- Manage digital marketing channels, ensuring campaigns deliver strong engagement, traffic, and return on investment.
- Own and manage the brand's social media presence by engaging with customers, responding to enquiries, and handling customer feedback professionally.
- Collaborate with designers and content creators to develop compelling marketing content across digital and offline platforms.
- Conduct market research, competitor analysis, and consumer trend monitoring to identify opportunities for business growth.
- Work with external creative agencies on packaging designs, promotional materials (POSM), and marketing collateral.
- Partner closely with the Sales and Key Account teams to execute trade marketing initiatives, promotional campaigns, and product launches.
- Monitor campaign performance, analyze marketing data, and provide actionable insights to improve future campaigns.
- Coordinate cross-functional teams to ensure smooth execution of new product development and launches.
- Plan, manage, and monitor marketing budgets effectively to maximize campaign performance.
- Support other marketing initiatives and contribute actively to achieving team and company goals.
Requirements
- Bachelor's Degree in Marketing, Business, Mass Communication, or a related discipline.
- 3–5 years of experience in Marketing, Brand Management, or Trade Marketing, preferably within the FMCG or Food Manufacturing industry.
- Strong understanding of digital marketing, social media management, and campaign execution.
- Comfortable working with marketing analytics, data, and performance metrics.
- Experience managing marketing campaigns from planning through execution and evaluation.
- Excellent communication, presentation, and stakeholder management skills.
- Creative, innovative, and passionate about building brands.
- Highly organized with strong project management and multitasking abilities.
- Proactive, action-oriented, and adaptable in a dynamic business environment.
- Positive attitude with a willingness to learn, collaborate, and drive change.