Multilingual SEO Writer

About the Role We are looking for a Multilingual SEO Writer to strengthen organic presence across international markets. The role combines SEO, content strategy, keyword research, and native-language copywriting. You will identify keyword opportunities and content gaps, develop and execute localized content plans, publish SEO-focused content, and continuously analyze performance to improve organic traffic and acquisition. Daily communication with the international team will be in English, while the majority of the content you produce will be written in your native language. Key Responsibilities SEO & Content Strategy Conduct keyword research and identify content gaps and organic growth opportunities using SEMrush. Build detailed, keyword-focused content plans for target international markets. Develop and execute content strategies designed to increase organic visibility, traffic, and client acquisition. Monitor search trends and competitor content to identify new opportunities. Continuously refine the content strategy based on performance data. Content Creation & Publishing Write high-quality, SEO-focused website content in your native language. Produce content with a clear objective of increasing organic search traffic and supporting business growth. Publish and manage content through WordPress. Use common SEO plugins and WordPress tools to optimize content before publication. Ensure content is accurate, engaging, naturally written, and aligned with the brand's tone and positioning. On-Page SEO Optimize page titles and meta descriptions. Structure content using appropriate H1–H3 headings. Build and optimize internal linking structures. Implement schema markup where required. Optimize image alt tags and other relevant on-page SEO elements. Ensure content follows SEO best practices without compromising readability or user experience. Performance Analysis Track organic traffic, rankings, and content performance. Analyze results using Google Search Console, SEMrush, and Google Analytics. Identify underperforming content and opportunities for optimization. Adapt the content plan based on data and search performance. Requirements 2+ years of professional experience writing keyword-focused website content. Strong SEO content writing and editing skills. Proven experience with keyword research and SEO content planning. Hands-on experience using SEMrush for keyword research and content strategy. Experience publishing and optimizing content in WordPress, including the use of common SEO plugins. Strong understanding of on-page SEO, including titles, meta descriptions, headings, internal linking, schema, and image optimization. Experience using Google Search Console and Google Analytics to measure content performance. Excellent writing skills with a strong ability to produce natural, engaging, and conversion-oriented content. Fluent English (C1/C2 CEFR or IELTS 7+) for daily communication, documentation, and collaboration with the international team. Native-level proficiency in one of the following languages: Malay Arabic Latin American Spanish Japanese Brazilian Portuguese Thai Vietnamese Good understanding of Forex trading and CFDs. Bachelor's degree in a field involving strong writing, communication, or business skills, such as English, Journalism, PR, Linguistics, Technical Communications, Law, or a related discipline. Content Creation: Write original, accurate SEO articles, explainers, and landing page copy for financial topics in English, Malay, and Mandarin. Localise tone and examples so content reads naturally for Malaysian audiences in each language. Maintain content quality by fact checking, citing sources, and following internal compliance guidelines. SEO & Analytics: Perform keyword research and map topics to search intent using tools like Google Analytics and Search Console. Optimize on-page elements such as titles, meta descriptions, and internal links to improve rankings. Monitor content performance and iterate based on traffic, CTR, and engagement metrics. Collaboration & Process: Work with product, design, and compliance to schedule content, meet release deadlines, and resolve feedback quickly. Help maintain our CMS and content calendar, and upload copy with basic HTML formatting when needed. Contribute to content guidelines and multilingual style guides to keep tone and terminology consistent. Qualifications & Experience: Bachelor's degree or equivalent in Communications, Journalism, Marketing, Finance, or related field preferred. About 2 years of practical experience writing SEO content, ideally with exposure to financial services or personal finance topics. Portfolio or links to published work in two or more languages required. Hard Skills & Knowledge: Strong knowledge of SEO basics, keyword research, and on-page optimisation techniques. Comfortable with Google Analytics, Google Search Console, and at least one keyword tool such as Ahrefs or SEMrush. Experience publishing in a CMS such as WordPress and ability to add simple HTML formatting. Familiarity with Malaysian financial terms and the ability to translate concepts across languages accurately. Soft Skills & Qualities: Clear written communication and the ability to simplify complex financial ideas for a general audience. Detail-oriented mindset with strong editing and proofreading skills across languages. Collaborative attitude, punctual with deadlines, and open to feedback from product and compliance teams. Curiosity about SEO trends and a willingness to test new content approaches based on data.